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| Gandee, Jesse E.; Brown, Cheryl; D'Souza, Gerard E.. |
| Direct farm marketing sales in the Northeastern region of the U.S. and more specifically in the state of West Virginia increased during the 1990s. To understand the factors that influence recent trends in direct farm marketing, this analysis uses a regression function to test the relationships between county direct farm marketing sales and county spatial and socio-economic characteristics. Data from West Virginia is used to analyze the relationship between the consumer, land characteristics, and farm sales. The results reveal that the model is relatively accurate and multiple consumer characteristics and land use variables significantly influence sales of farm goods marketed directly to consumers. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/21912 |
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| Brown, Cheryl; Gandee, Jesse E.; D'Souza, Gerard E.. |
| To understand the factors that influence farm direct marketing, a linear regression model is estimated to test the relationships between county-level direct market sales and socioeconomic, agricultural production, and location characteristics for West Virginia. The results show that higher median housing value, increased population density, a younger population, a greater number of direct market farms, more diversity of fruit and vegetable production and closer proximity to Washington, D.C., increase direct market sales. The results have implications for other states with a large proportion of small and part-time farmers, many of whom are located in close proximity to metropolitan areas. |
| Tipo: Journal Article |
Palavras-chave: Direct market sales; Direct marketing; Farm sales; Farmers' market; Marketing; Q13; C21. |
| Ano: 2006 |
URL: http://purl.umn.edu/43778 |
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