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Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile Ciencia e Investigación Agraria
Cerda,Arcadio A; García,Leidy Y; Tolosa,Francisco J; García,Valeska A.
The aim of this study is to determine the preferences and willingness to pay for organic pears among high-income people in the Metropolitan area of Santiago de Chile. To do this, the methods of conjoint analysis and contingent valuation were used. The study population was the Santiago Metropolitan Region in Chile. For the conjoint analysis, four attributes of pears were studied (variety, price, body, and production). For contingent valuation, subjects received a description of the organic production process vs. the conventional process and were then asked about their willingness to pay more per kilogram for pears produced organically. Both methodologies revealed a positive willingness to pay for pears. The estimated utility of each attribute level...
Tipo: Journal article Palavras-chave: Conjoint valuation; Contingent valuation; Organic products; Premium for organic products; Pyrus.
Ano: 2015 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202015000200005
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Consumer preferences and willingness to pay for organic apples Ciencia e Investigación Agraria
Cerda,Arcadio A; García,Leidy Y; Ortega-Farías,Samuel; Ubilla,Álvaro M.
This study provides marketing data regarding consumer preferences and willingness to pay for organic agricultural products in Chile. The main objectives of this study were to assess consumer willingness to pay for organic apples and to determine the main attributes that consumers look for when purchasing apples. The methodology applied to reach the first objective was the contingent valuation method using a logistic probability function and a single-bound dichotomous choice format. Additionally, this study estimates the marginal willingness to pay (WTP) of consumers for organic apples by using conjoint analysis with ranking procedures. This study was performed in the city of Talca, Chile, where a total of 400 individuals from a probability sampling were...
Tipo: Journal article Palavras-chave: Apple attributes; Conjoint analysis; Contingent valuation; Willingness to pay.
Ano: 2012 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202012000100004
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