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| Gilles, M.Sc. Ute; Hamm, Prof. Dr. Ulrich; Riefer, Dipl.-Soziologin Angelika. |
| This contribution presents results of a qualitative study investigating juveniles’ influence in family decision-making with regard to organic food. According to recent research it can be assumed that expenditures for organic food in families with children decline as children grow older. For organic food marketing this raises the questions if, why and how juveniles influence family decision-making and what organic products are prefered or rejected? Semi-structured interviews were conducted with juveniles aged 13 to 18 years. The data was analysed using qualitative content analysis. Most juveniles proved to be open-minded towards organic food and they supported its consumption at home. Juveniles’ main criticism encompassed the taste of some organic... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Values; Standards and certification Consumer issues. |
| Ano: 2009 |
URL: http://orgprints.org/14019/1/Gilles_14019.pdf |
