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| Gineo, Wayne M.. |
| Product attributes that determine nursery-stock sales from wholesalers to retail garden centers and landscapers were studied. Conjoint analysis was used to obtain data on buyer preferences. The data were analyzed using ordinary least squares and logit procedures to determine the attributes that are preferred by buyers. It was determined that good- to excellent-quality stock, offerings with a full line of additional plants, taller plants, and cash discounts are desirable attributes. Quality is the dominant attribute affecting preferences. Packaging the preferred attributes together significantly increases the probability of a plant being purchased by buyers. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Crop Production/Industries. |
| Ano: 1990 |
URL: http://purl.umn.edu/28968 |
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| Gineo, Wayne M.; Omamo, Steven Were. |
| This paper develops Engel relationships to identify the determinants of household expenditures on nursery products and specifies their impact on consumer purchases of these goods for subregions of the United States. Household income, the number of single family home construction starts, educational level attained, and age composition of the population were found in influence nursery product expenditures. The economic variables of income and construction starts appear to be key factors affecting nursery purchases. To maintain a competitive edge, industry participants should monitor these variables carefully and adjust their production and marketing plans to meet changing market conditions. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1990 |
URL: http://purl.umn.edu/30016 |
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