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Giraud, Georges; Halawany, Rafia. |
Food traceability has become mandatory since 1st January 2005 in the European Union. Traceability of products and activities in the supply chain has become a new factor of competitiveness in agribusiness and is deemed to be an important criterion of perception of food product quality and safety for consumers. This paper has three objectives: i) to get a deeper understanding of the role of the "ability-to- trace" in consumer decision- making process with respect to food, ii) to measure consumers' acceptability for food traceability, iii) to check the differences of these matters across twelve European countries in order to highlight any specificity. The purpose is based on the analysis of the verbatim recorded within twenty four focus groups discussions... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Food Traceability; Consumer Attitudes; Focus Groups; European Countries; Food Consumption/Nutrition/Food Safety. |
Ano: 2006 |
URL: http://purl.umn.edu/10047 |
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Giraud, Georges; Lebecque, Annick; Amblard, Corinne; Bord, Cecile; Sulmont-Rosse, Claire; Lefur, Yves. |
The paradigm of knowledge-based economy states that information asymmetry between consumers and producers will be reduced thanks to information availability and dissemination through the Internet or other media channels. Conversely to this statement, some published articles shown that knowledge-based economy reinforces the information asymmetry between experts and novices among the consumers (Hogg et al., 2007; Gregan-Paxton & Roedder-John, 1997; Alba & Hutchinson, 1987). Accordingly, we will consider the non homogeneity of consumers and will try to identify and qualify the differences between several groups of respondents regarding two food items by means of a k-means clustering applied to a knowledge-oriented questionnaire. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer Knowledge; Clustering; Wine; Cheese; France; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization. |
Ano: 2008 |
URL: http://purl.umn.edu/49848 |
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Giraud, Georges. |
Origin- claimed food products mainstream gives diverse features over the world. The food labelling practices based on origin or provenance are frequently developed as a reaction to global trading system: private and NGO's initiatives (Fair Trade), enterprises in UK (Local Foods) and USA (Food Alliance), medals for winners in local exhibitions awards, or public regulation in European Union (PDO, PGI, Organic Farming). These practices claim at reaching consumer expectations. For a consumer who is frequently being uprooted and is stressed by his/her urban environment, the emotional content of where one's food is produced is greater than ever. With a longing for one's home, the consumer becomes an identity seeker. Origin, organic or fair trade food products... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Fair- trade; Organic farming; Consumer expectations; Food; Food Consumption/Nutrition/Food Safety. |
Ano: 2006 |
URL: http://purl.umn.edu/10036 |
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Giraud, Georges. |
Basmati is well renowned as the most aromatic rice over the world. Populated urban markets are prone to accept a premium to Basmati, whom price is the highest for rice on trade and domestic markets. Punjab province represents 90% of overall Basmati rice production in Pakistan since immemorial times. This area forms the genuine alluvial lands appropriate for Basmati cultivation. Due to its price premium, some opportunist behaviors appear such as cropping blending of polished long grain from other varieties. The need of protection is clearly documented, but the registration of a Geographical Indication, will probably increase Basmati market shortages. |
Tipo: Journal Article |
Palavras-chave: Basmati rice; Marketing; Commodity chain; Geographical Indication; Pakistan; Marketing; Q10; Q13; Q15. |
Ano: 2008 |
URL: http://purl.umn.edu/53628 |
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Halawany, Rafia; Giraud, Georges. |
Up till now, no researches have been done on consumers’ acceptability of new technical supporters of traceability, especially for traditional food products. Therefore, in the framework of the EU research project TRACE, we carried out focus group discussions, individual laddering interviews (with hierarchical value maps) and a choice-based conjoint experiment. Traceability is a fashionable word with different meanings whether it comes to producers or to consumers. The formers link it to technical aspects while the latter see in it a path for safe and good quality food products. How to intersect these two dimensions when advertising trend and consumer expectations are focusing on traditional food products? In France, consumers are familiar with the word... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Traceability supports; Traditional; Consumers; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
Ano: 2008 |
URL: http://purl.umn.edu/44282 |
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