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The Overall Significance of Attributes and Attributes’ Levels on Fresh Fruit Choice AgEcon
Groot, Etienne; Albisu, Luis Miguel.
Fresh fruits are always recommended as ingredients in healthiest diets. However, there is a tendency for consumers to move their consumption towards transformed fruits, which are integrated in many food products. Quite commonly fresh fruits are difficult to handle and store but they also do not have regular quality when they reach consumers. There are many other elements besides the physical characteristics, which are very important for consumers, and they can be promoted through marketing actions. It is very important to understand why consumers make elections of fresh fruits in order to increase their consumption. The aim of this study is to understand how consumers make their purchasing choices based on the most important peaches’ attributes and levels....
Tipo: Conference Paper or Presentation Palavras-chave: Peaches; Protected Designation of Origin (PDO); Consumer behaviour; Market segments; Attribute levels best‐worst experiment; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research Methods/ Statistical Methods.
Ano: 2010 URL: http://purl.umn.edu/100469
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Consumers Preferences for Wine in Spain: Best-Worst Scaling Methodology AgEcon
de Magistris, Tiziana; Groot, Etienne; Gracia, Azucena; Albisu, Luis Miguel.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics.
Ano: 2011 URL: http://purl.umn.edu/114449
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MaxDiff approaches for PDO “Calanda” peaches (Spain) AgEcon
Groot, Etienne; Albisu, Luis Miguel.
Peaches with PDO Calanda are one of the 20 fruits with PDO existing in Spain. The aim of this work is to understand how consumers make their choices based on the most important peaches’ attributes and levels. In this work, 4 attributes with 3 levels in each attribute have been considered (price: 1.5 €/kg, 2.5 €/kg and 3.5 €/kg; origin: PDO Calanda, non PDO Calanda and non Calanda; packaging: bulk, conventional packaging and active packaging; and fruit size: small, medium and big). Four Best-Worst (BW) exploded models have been utilised, two of them with scale factors. All those models have been compared to two traditional Discrete Choice (DC) models. Results show that traditional DC models have better performance than the other models and the best model is...
Tipo: Conference Paper or Presentation Palavras-chave: Best-worst; Exploding models; Consumer behavior; Choice experiment; Fruit quality.; Agricultural and Food Policy.
Ano: 2009 URL: http://purl.umn.edu/58022
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