SABIIA - Sistema Aberto e Integrado de Informação em Agricultura (Sabiia)

De novo entry by the top 20 U.S. supermarket chains into local markets is examined using Tobit analysis. We find that entry is related to potential entrants' proximity to the local market, market growth, concentration, the number of large chains that are incumbents in the local market, and the competency of potential entrants as measured by their recent internal expansion rate. With regard to competing theories that relate strategic entry barriers to entry patterns, different components of the analysis provide support for different hypotheses. However, the most general model provides little support for the contestability or Chicago efficiency rent hypotheses.

Market Strategies in Branded Dairy Product Markets

Palavras-chave: Agribusiness; Industrial Organization.

Ano: 1991

URL: http://purl.umn.edu/25226

This paper documents the extent of cooperative penetration into branded dairy product markets and presents case study evidence on competitive strategies in the skim/low fat milk, whole milk, cottage cheese, butter, margarine, and ice cream markets. We employ data for 51 local market areas from the Information Resources, Inc. "Supermarket Review" data base for 1988 and 1989. Using national data, we identify the twenty top brands (by volume sales) and all cooperatives that market one or more brands in each of the above categories, and report their national market shares, averages prices, number of local markets in which they are sold, and a summary of their local rankings. Using local data for selected brands, we graphically analyze how prices,...

An Econometric Analysis of the Demand for RTE Cereal: Product Market Definition and Unilateral Market Power Effects

Palavras-chave: Agribusiness; Industrial Organization; Livestock Production/Industries; Marketing.

Ano: 1994

URL: http://purl.umn.edu/25149

This research report is the econometric analysis of product market definition and unilateral market power that the senior author presented as expert economic witness for the state of New York in State of New York v. Kraft General Foods et al. at trial in September 1994. It is the first, and to date as of September 1997, only full-scale attempt to present in a federal district court analysis of a mergers impact using scanner generated brand level data and econometric techniques to estimate brand and category level elasticities of demand. The court rejected this analysis [State of New York v. Kraft General Foods, 926 F. supp. 358 (S.D. N.Y. 1995)]. We think that it should not have done so, and would like to make this work more readily available than the...

ENTRY BARRIERS, THE QUEUE OF POTENTIAL ENTRANTS, AND ENTRY INTO FOOD RETAILING MARKETS

Palavras-chave: Demand and Price Analysis; Industrial Organization.

Ano: 1997

URL: http://purl.umn.edu/25218

Economic Analysis of the Proposed Dairy Income Enhancement Program

Palavras-chave: Agribusiness.

Ano: 1988

URL: http://purl.umn.edu/115903

Cotterill, Ronald W.; Pinkerton, Don C.; Haller, Lawrence E..

The Effects of the Beatrice-Conagra Merger on Brand-level Marketing Strategies

Palavras-chave: Agricultural and Food Policy; Livestock Production/Industries.

Ano: 1990

URL: http://purl.umn.edu/25204

Haller, Lawrence E..

This paper uses graphical and statistical techniques to examine the effects of the acquisition of the Beatrice Foods Company by ConAgra, Inc. on brand-level marketing strategies. While some instances of postmerger brand harvesting were found, we did not find evidence that there was any systematic or widespread practice of a harvesting strategy.

Evaluating Traditional Share-Price and Residual Demand Measures of Market Power in the Catsup Industry

Palavras-chave: Agribusiness; Industrial Organization; Marketing.

Ano: 1995

URL: http://purl.umn.edu/25186

Haller, Lawrence E.; Cotterill, Ronald W..

In this paper we specify a price determination model which can test both the traditional positive interbrand price share hypothesis and the negative intrabrand relationship predicted by residual demand analysis. We evaluate this relationship empirically using three-dimensional panel data from the catsup industry. We find support for both hypothesized relationships, and conclude that market power exists in this industry. Further, we conclude that the results depend critically on the characteristics of the data set to be analyzed.

Price Determination in the Bottled Water Industry: A Case Study of Poland Spring

Palavras-chave: Market power; Residual demand; Product differentiation; Demand and Price Analysis.

Ano: 1996

URL: http://purl.umn.edu/25193

Wen, Hong; Haller, Lawrence E..

This paper analyzes the price of a single brand in the bottled water industry. We find that the brand's price is negatively related to its own share. We also find that price is positively related to the four firm concentration ratio in the carbonated segment, but unrelated in the noncarbonated segment.

Branded Product Marketing Strategies in the Cottage Cheese Market: Cooperative versus Proprietary Firms

Palavras-chave: Demand and Price Analysis.

Ano: 1994

URL: http://purl.umn.edu/116165

Haller, Lawrence E..

This paper examines structural and strategic factors affecting price determination in the branded cottage cheese industry. Special emphasis is placed on the presence and conduct of cottage cheese brands marketed by dairy cooperatives. The data examined in this study cover cottage cheese sales in 47 markets for the fourth quarter of 1988. We find evidence supporting the premise that market power is being exercise in the cottage cheese market. One of the strongest influences of the price of cottage cheese is the extent of market penetration of the brand. Brands' prices rise with an increase in the price of private label cottage cheese. We also find strong evidence that cooperatives are not exercising market power. Cooperatives charge a lower price...