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| Aschemann, J.; Hamm, Ulrich. |
| Health is an increasingly important topic in the food market. The regulation (EC) No 1924/2006 on nutrition and health claims is meant to facilitate healthy food choices of consumers. However, research studies about claim perception and choice behaviour are scarce in Europe up to this point, especially those focusing on revealed preferences or a close-to-realistic study design. This contribution reports findings of realistically designed choice-tests accompanied by video-observation and followed by a face-to-face questionnaire. Logistic regression analysis was applied in order to determine the influencing factors on purchase behaviour of food products with claims. Perception of relative healthiness of the product with a claim, credibility of the claim and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Health claims; Choice tests; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/44012 |
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| Riefer, A.; Hamm, Ulrich. |
| According to recent research based on the theoretical concept of the family cycle it can be assumed that expenditures for organic food in families decline as children get older. For organic food marketing this raises the question to which extent organic food consumption in families is characterised by changes, when changes in families’ organic food consumption appear over time and what the reasons for these changes are. The article presents theoretical background, research design and results of a qualitative study. Based on qualitative interviews which were analysed according to Grounded Theory it is found that consumers perceive changes in organic food consumption in terms of increase and decrease. As causal conditions for this, pregnancy, the feeding of... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Family Cycle; Organic Food; Qualitative Interviews; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/43653 |
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| Niessen, Jan; Hamm, Ulrich. |
| In dieser Arbeit werden Befragungsdaten zum selbst eingeschätzten Kaufverhalten und zu Einstellungen, die begleitend zu einem Verbraucherpanel erhoben wurden, dem realisierten Kaufverhalten gegenüber gestellt. In Befragungen zum Kauf von Öko-Produkten neigen Käufer dazu, ihr Kaufverhalten deutlich zu überschätzen. Mit dem Vergleich von vorgeschalteten Screeningbefragungen zu Kaufhäufigkeiten und den Aufzeichnungen der realisierten Kaufakte werden Widersprüche zwischen bekundetem und tatsächlichem Kaufverhalten aufgedeckt und quantifiziert. Mittels Faktorenanalyse sind von den Teilnehmern abgegebene Einstellungsstatements verdichtet worden. Ein Vergleich der Faktorwerte von Öko-Käufern und Nicht-Käufern gibt Aufschluss darüber, in welchen... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2006 |
URL: http://purl.umn.edu/14966 |
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