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Total Lunchroom Makeovers: Using the Principle of Asymmetric Paternalism to Address New School Lunchroom Guidelines AgEcon
Hanks, Andrew S.; Just, David R.; Wansink, Brian.
A key goal of the Healthy, Hungry-Free Kids Act of 2010 is to ensure that children have access to healthy foods in schools. While the new policy mandates that healthy items must be included on the lunch line—and even that children must take certain foods—there is concern both over whether children will choose to eat the healthier fare, and what the ultimate cost may be to schools that comply. We propose a series of behavioral nudges–the total lunchroom makeover–that may help lead children to make healthier choices at little cost the schools in accordance with the goals of the new legislation.. We report the results from a field experiment in which a series of nudges lead to significant increases in the consumption of fruits and vegetables—a substantive...
Tipo: Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2012 URL: http://purl.umn.edu/123388
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Trigger Foods: The Influence of “Irrelevant” Alternatives in School Lunchrooms AgEcon
Hanks, Andrew S.; Just, David R.; Wansink, Brian.
Rational choice theory commonly assumes that the presence of unselected choices cannot impact which among the remaining choices is selected—-often referred to as “independence of irrelevant alternatives.” We show that such seemingly irrelevant alternatives influence choice in a school lunch setting. In these lunchrooms, we provide evidence that the presence of specific side dishes-—trigger foods-—can strongly increase the sales of unhealthy à la carte options, even when the trigger foods are not selected. This behavioral anomaly can be exploited to lead children to healthier choices. We also offer a method that can be used to identify such foods.
Tipo: Article Palavras-chave: Independence of irrelevant alternatives; Linear probability model; Child nutrition programs; Food selection; À la carte item; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Institutional and Behavioral Economics.
Ano: 2012 URL: http://purl.umn.edu/123318
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