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Registros recuperados: 32
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THEORETICAL AND EMPIRICAL CONSIDERATIONS OF ELICITING PREFERENCES AND MODEL ESTIMATION IN CONJOINT ANALYSIS AgEcon
Harrison, R. Wes; Gillespie, Jeffrey M.; Fields, Deacue.
The theoretical underpinnings associated with eliciting consumer preferences and statistical properties of alternative models in conjoint analysis are examined. Results show that model selection makes little difference in the context of sign and significance of coefficients. However, results show that tobit is a better predictor of ordinal ranking relative to the probit model.
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis.
Ano: 2001 URL: http://purl.umn.edu/20680
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Consumer Confidence in the Food System, Media Coverage and Stock Prices of Food Companies: A Regression Analysis AgEcon
Garcia-Fuentes, Pablo A.; Ferreira, Gustavo F.C.; Harrison, R. Wes; Kinsey, Jean D.; Degeneffe, Dennis J..
A series of recent and serious food safety incidents have generated a national debate over the significant costs that they impose on various stakeholders - consumers, industry, or the government. This paper examines the impact of media coverage of food safety and defense issues on consumer confidence in food safety, and measures the response of stock prices of food companies to changes in consumer confidence. Results show that, increases in media coverage have a negative impact on consumer confidence, and that decreases in the levels of consumer confidence on food safety have a negative impact on stock prices of food companies, in particular for the larger firms. These findings confirm that the financial performance of food the industry is negatively...
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Food Consumption/Nutrition/Food Safety.
Ano: 2010 URL: http://purl.umn.edu/61658
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An Analysis of Consumer Preferences for Value-Added Seafood Products Derived from Crawfish AgEcon
Harrison, R. Wes; Stringer, Timothy; Prinyawiwatkul, Witoon.
Conjoint analysis is used to evaluate consumer preferences for three consumer-ready products derived from crawfish. Utility functions are estimated using two-limit tobit and ordered probit models. The results show women prefer a baked nugget or popper type product, whereas 35- to 44-year-old men prefer a microwavable nugget or patty type product. The results also show little difference between part-worth estimates or predicted rankings for the tobit and ordered probit models, implying the results are not sensitive to assumptions regarding the ordinal and cardinal nature of respondent preferences.
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2002 URL: http://purl.umn.edu/31392
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Spatial Dependency of the Geographically Concentrated U.S. Broiler Industry AgEcon
Sambidi, Pramod R.; Harrison, R. Wes.
The study develops a county-level spatial lag model that analyzes factors affecting location and production of the U.S. broiler industry. The spatial lag coefficient was found to be positive and significant in the model indicating spatial dependency of the geographically concentrated U.S. broiler industry within the Southeast.
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness.
Ano: 2005 URL: http://purl.umn.edu/19368
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International Internships in Agribusiness Curricula: A Proposal for Implementation AgEcon
Kennedy, P. Lynn; Harrison, R. Wes.
International internships complement classroom instruction in preparing students for careers in the agribusiness industry. For experiential learning to be an integral part of agribusiness management training, the student, industry and educational institution must each play a role in the design and implementation of the program. This paper discusses issues pertaining to the development and implementation of international internships and emphasizes the interrelationships between agribusiness students, industry and educators.
Tipo: Journal Article Palavras-chave: Experiential learning; International internships; Agribusiness; Internship plan; Agribusiness; Teaching/Communication/Extension/Profession.
Ano: 1996 URL: http://purl.umn.edu/90395
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Analysis of Consumer Preferences for Biotech Labeling Formats AgEcon
Harrison, R. Wes; Mclennon, Everald.
Conjoint analysis is used to measure the preferences of United States consumers for labeling of biotech foods. The study found that consumers in the sample support mandatory labeling of biotech foods. This suggests that U.S. consumers would support revisions to the present voluntary labeling policy of the U.S. Food and Drug Administration and the U.S. Department of Agriculture. Results also showed that the preferred labeling formal is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.
Tipo: Journal Article Palavras-chave: Agricultural Biotechnology; Labeling; Conjoint Analysis; Q18; Q13.
Ano: 2004 URL: http://purl.umn.edu/42937
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THE GREEN COMPANY: A CASE OF LABOR MANAGEMENT AND EMPLOYEE EMPOWERMENT IN A SMALL BUSINESS AgEcon
Hinson, Roger A.; Harrison, R. Wes; Deephouse, David L.; Minsky, Barbara D..
The basis of this teaching case is a small nursery and landscape business in the Northeast United States. The case describes how the company attempted to implement a decentralization and employee empowerment program to move relevant decision-making closer to the work site. It illustrates that shifting from a centralized top-down style of management to a decentralized incentive driven style can create many challenges for a small business. Moreover, top management should be cautious about delegating responsibilities to line managers. Not all employees will be successful in this new environment, and without procedures for monitoring and control, significant learning may be necessary as employees move into this environment.
Tipo: Journal Article Palavras-chave: Agribusiness; Labor and Human Capital.
Ano: 1998 URL: http://purl.umn.edu/34434
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The Effects of Weather and Output Price Risk on the Economic Returns of Backgrounding Feeding Cattle AgEcon
Harrison, R. Wes.
Stochastic simulation is used to analyze the effects of weather and output price risks on feeder cattle backgrounding systems common to the mid-south region of the United States. The results show that backgrounding systems beginning in the fall and ending from April to late August are associated with higher expected returns relative to summer backgrounding. However, winter backgrounding is associated with greater overall risk relative to summer backgrounding. Stochastic dominance analysis indicated that slightly risk averse backgrounders prefer both winter and summer baskgrounding but summer backgrounding is preferred by strongly risk averse decision makers.
Tipo: Journal Article Palavras-chave: Feeder cattle; Weather risk; Price risk; Stochastic dominance; Agribusiness; Livestock Production/Industries; Productivity Analysis.
Ano: 1997 URL: http://purl.umn.edu/90425
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A Conjoint Analysis of the U.S. Broiler Complex Location Decision AgEcon
Harrison, R. Wes; Sambidi, Pramod R..
A national survey of broiler industry executives is conducted to analyze site-specific factors related to the broiler-complex location problem. Conjoint analysis is used to analyze the broiler complex location decision. Feed costs, community attitude toward the broiler industry, availability of geographically concentrated growers, unemployment rates, and wage rates were found to be the top five factors affecting broiler company location decisions. The quality of roads between feed mill and growers; electricity, heating, water, and sewage costs; and the number of potential growers in the region were also found to be important.
Tipo: Journal Article Palavras-chave: Broilers; Conjoint analysis; Location; Poultry industry; R12; O18.
Ano: 2004 URL: http://purl.umn.edu/43457
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A CONJOINT ANALYSIS OF NEW FOOD PRODUCTS PROCESSED FROM UNDERUTILIZED SMALL CRAWFISH AgEcon
Harrison, R. Wes; Ozayan, Aylin; Meyers, Samuel P..
Attributes for two value-added seafood products derived from underutilized crawfish are analyzed using conjoint data from seafood restaurants in the southern region of the United States. Preferences for the products' form, price, and flavor attributes were tested. Statistical tests revealed that the attribute interactions were not significant, and part-worth utilities for all main effects were estimated using an additive preference model. Results indicate that the new crawfish products should be marketed as a high-quality fresh soup base or seafood stuffing, priced between 30% and 50% of the cost of fresh crawfish tail meat.
Tipo: Journal Article Palavras-chave: Conjoint analysis; Seafood; Value added; Marketing.
Ano: 1998 URL: http://purl.umn.edu/15552
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Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef AgEcon
Jaenicke, Edward C.; Harrison, R. Wes; Jensen, Kimberly L.; Jakus, Paul M..
During the 14-month period from May 2002 to June 2003, approximately 10 percent of U.S. supermarkets began to offer fresh irradiated ground beef under the stores' own labels. Using a survey of supermarket store managers from this time period, this paper investigates the factors that influenced stores' adoption of irradiated ground beef. Results from the adoption model show that factors associated with competition, merchandising philosophy, and structure in the food retailing industry play a strong role in the decision. Among other results, we find that variables relating to a competitor's adoption status and proximity can increase the likelihood of a store's adoption decision.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2005 URL: http://purl.umn.edu/24680
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Analysis of Cardinal and Ordinal Assumptions in Conjoint Analysis AgEcon
Harrison, R. Wes; Gillespie, Jeffrey M.; Fields, Deacue.
Of twenty-three agricultural economics conjoint analyses conducted between 1990 and 2001, seventeen used interval-rating scales, with estimation procedures varying widely. This study tests cardinality assumptions in conjoint analysis when interval-rating scales are used, and tests whether the ordered probit or two-limit tobit model is the most valid. Results indicate that cardinality assumptions are invalid, but estimates of the underlying utility scale for the two models do not differ. Thus, while the ordered probit model is theoretically more appealing, the two-limit tobit model may be more useful in practice, especially in cases with limited degrees of freedom, such as with individual-level conjoint models.
Tipo: Journal Article Palavras-chave: Ordered probit; Two-limit probit; Conjoint analysis; Cardinality; Research Methods/ Statistical Methods.
Ano: 2005 URL: http://purl.umn.edu/10238
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A MULTINOMIAL LOGIT MODEL OF CONSUMER PERCEPTIONS FOR BIOTECH FOOD LABELING AgEcon
Han, Jae-Hwan; Harrison, R. Wes.
A multinomial logit analysis is employed to analyze consumers' perceptions about purchasing biotech foods and their preferences for mandatory and voluntary labeling. Results showed that consumers who are sensitive to the possible side effects of biotech crops on wildlife and the environment are more likely to support a mandatory labeling policy. Results also indicated that respondents who believe biotech foods may have unforeseen health risks are more likely to favor mandatory labeling. Furthermore, the study found that respondents who are willing to buy a meat product produced using biotechnology are more likely to favor a voluntary labeling policy.
Tipo: Conference Paper or Presentation Palavras-chave: Institutional and Behavioral Economics.
Ano: 2004 URL: http://purl.umn.edu/20157
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IMPACT OF SOCIOECONOMIC CHARACTERISTICS ON ATTITUDES TOWARD FOOD IRRADIATION AgEcon
Hinson, Roger A.; Harrison, R. Wes; Andrews, Linda.
Irradiation of food products is one of several techniques that reduce the risk of food-borne illness. Despite its advantages, the technique has been used sparingly because consumers are wary about this technology. A logit model is used to evaluate the impacts of demographic factors on attitudes toward purchasing foods that have been irradiated and toward paying more for irradiated foods. An important finding of this study is that consumers who are familiar with irradiation are significantly more likely to buy and pay more for irradiated products than those who have never heard of irradiation. This implies that educational programs aimed at informing consumers about the benefits of irradiation can work.
Tipo: Journal Article Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 1998 URL: http://purl.umn.edu/26839
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Follow the Leader: Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef AgEcon
Harrison, R. Wes; Jaenicke, Edward C.; Jensen, Kimberly L.; Jakus, Paul M..
During the 14-month period from May 2002 to June 2003, approximately 10 percent of U.S. supermarkets began to offer fresh irradiated ground beef under the stores' own labels. Using a survey of supermarket store managers from this time period, this paper investigates the factors that influenced new product offerings and adoptions. Results from the adoption model show that factors associated with competition and structure in the food retailing industry play a strong role in the decision. Among other results, we find that variables relating to a competitor's adoption status and proximity significantly affect a store's decision to offer fresh irradiated ground beef.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2005 URL: http://purl.umn.edu/19300
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STOCHASTIC DOMINANCE ANALYSIS OF FUTURES AND OPTION STRATEGIES FOR HEDGING FEEDER CATTLE AgEcon
Harrison, R. Wes.
Stochastic simulation and generalized stochastic dominance are used to compare the risk-return properties of the Chicago Mercantile Exchange feeder cattle futures contract with those of the feeder cattle put option contract. Cash marketing, futures, and option strategies are analyzed for four backgrounding systems common to the mid-south region of the United States. The results show that at-the-money put option strategies dominate corresponding futures contract strategies according to generalized stochastic dominance. This implies that at-the-money put option contracts are superior to feeder cattle futures contracts for risk-averse backgrounders in the mid-south region of the United States.
Tipo: Journal Article Palavras-chave: Livestock Production/Industries.
Ano: 1998 URL: http://purl.umn.edu/31533
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ANALYSIS OF SITE-SPECIFIC DETERMINANTS OF LOCATION DECISIONS FOR THE U.S. BROILER INDUSTRY AgEcon
Sambidi, Pramod R.; Harrison, R. Wes.
Conjoint analysis is applied to study the attributes affecting the location of a broiler complex. Distance between feed mill and growers, feed cost, and community attitude toward broiler industry are found to be the most important factors influencing the location decision of broiler growing, feed mill, and broiler processing respectively.
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness.
Ano: 2003 URL: http://purl.umn.edu/35121
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ANALYZING AGRIBUSINESS COMPETITIVENESS: THE CASE OF THE UNITED STATES SUGAR INDUSTRY AgEcon
Kennedy, P. Lynn; Harrison, R. Wes; Piedra, Mario A..
The U.S. sugar industry has historically been insulated from volatilities in the world sugar market through the use of an import quota. Recent occurrences in the international agricultural policy arena have brought the need to examine the competitiveness of the United States sugar industry to the fore. Developments with respect to international agricultural policies, combined with a restructuring of United States domestic agricultural policy will undoubtedly reshape the environment in which the U.S. Sugar industry operates. This paper seeks to answer how the various regions and sectors will be able to compete in the world market. This paper starts by outlining an analytical framework to examine the impact of various sources that influence...
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 1998 URL: http://purl.umn.edu/34436
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Consumer Valuation of the Second Generation of Genetically Modified (GM) Foods with Benefits Disclosure AgEcon
Han, Jae-Hwan; Harrison, R. Wes.
Employing contingent valuation method (CVM), the study explores whether or not consumers risk/benefit beliefs and knowledge about GM foods affect their behavior as measured by willingness to pay (WTP) a premium for GM beef with benefits. The results demonstrate that risk/benefit perceptions play a significant role to elicit WTP for GM beef with benefits
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics.
Ano: 2006 URL: http://purl.umn.edu/35277
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Analysis of Media Agenda-Setting Effects on Consumer Confidence in the Safety of the U.S. Food System AgEcon
Bharad, Abhishek Bhagwat; Harrison, R. Wes; Kinsey, Jean D.; Degeneffe, Dennis J.; Ferreira, Gustavo F.C..
Results from continuous tracking of consumer confidence and media coverage of food safety events over a 67 week period between May 2008 and August 2009 are reported. An ordered probit model is used to test the hypothesis that media coverage of food safety events affects consumer confidence in the safety of the U.S. food system. The results show that media coverage significantly and negatively affected consumer confidence in the safety of nation’s food supply during the sample period. Socioeconomic and demographic factors such as geographic region, use of media source, household size, age, ethnicity, education, and gender also had significant affects on consumer confidence in the safety of United States food supply.
Tipo: Conference Paper or Presentation Palavras-chave: Food Safety; Consumer Confidence; Mass media; Ordered probit; Food Consumption/Nutrition/Food Safety.
Ano: 2010 URL: http://purl.umn.edu/56423
Registros recuperados: 32
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