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Registros recuperados: 5
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The Role of Business Expectations for New Product Introductions: A Panel Analysis for the German Food Industry AgEcon
Hartl, Jochen; Herrmann, Roland.
Theory suggests that business expectations are crucial for investment in research and development (R&D) as well as for process and product innovations. However, there are controversial theoretical predictions about the causal linkage between business expectations and new product introductions. In addition, most empirical studies have so far neglected business expectations as an important determinant of new product introductions due to absence of data. To address this shortcoming, this study investigates whether business expectations do affect new product introductions and whether the net impact is positive or negative. The empirical analysis is based on panel data from 14 branches of the German food industry over six years (1993-1998). Our findings...
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2006 URL: http://purl.umn.edu/9278
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Estimating the demand for risk reduction from foodborne pathogens through food irradiation AgEcon
Hartl, Jochen; Fox, John A..
In this study the response of US consumers to irradiation in meat processing is examined. Despite scientific evidence of the effectiveness and safety of irradiation, meat processors and retailers have been slow to market irradiated beef products due to uncertainty about consumer acceptance. The objective of this study was therefore to examine the factors influencing consumer demand for irradiation using data from a contingent valuation (CV) survey with 819 households in eight midwestern US states. The analysis focused on the value of reduced risk from Escherichia coli O157:H7 and Salmonella in ground beef consumption. Respondents were on average willing to pay a price premium of 22 cents/lb. for safer ground beef. Willingness to Pay (WTP) amounts were...
Tipo: Journal Article Palavras-chave: Food safety; Irradiation; Willingness to Pay (WTP); Contingent Valuation (CV); Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Risk and Uncertainty.
Ano: 2004 URL: http://purl.umn.edu/97498
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Gianluigi Zenti, President, Academia Barilla SpA - The Changing Consumer: Demanding but Predictable AgEcon
Hartl, Jochen.
It is crucial to understand and predict consumers' behaviour to meet future consumer demands. This report contributes to the discussion by giving an insight into consumers' behaviour from the perspective of Gianluigi Zenti, executive director of Academia Barilla. It is discussed how consumers' choice has changed in particular with regard to Italian food in the US and how Barilla has responded to that challenge.
Tipo: Journal Article Palavras-chave: Consumer demand; Consumer behaviour; Academia Barilla; Italian food; Consumer/Household Economics.
Ano: 2006 URL: http://purl.umn.edu/8193
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Do They Always Say No? German Consumers and Second-Generation GMO Foods AgEcon
Hartl, Jochen; Herrmann, Roland.
European consumers and, in particular, German consumers are known to be very critical towards the introduction of genetically modified (GM) foods. It is analyzed here whether German consumers do reject second-generation GMO foods, too. Whereas first-generation GM crops induced producer-related benefits, second-generation GM crops are associated with consumer-oriented benefits like an improvement of nutritional quality. The determinants of demand for second-generation GM rapeseed oil are investigated within an online survey of 1556 German consumers. It is elaborated how two functional properties of that product matter; i.e. long-chain ϖ3 fatty acids and the cholesterol-lowering effect of phytosterols. It turns out that GMO rapeseed oil is neglected by 74 %...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behavior; Second generation; GMO foods; Rapeseed oil; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/44164
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Would Consumers Value New Functional Properties of GM Food? A Choice-Modeling Approach for Rapeseed Oil AgEcon
Hartl, Jochen; Herrmann, Roland.
European consumers and, in particular, German consumers are known to be very critical towards the introduction of genetically modified (GM) foods. It is analyzed here whether German consumers do reject second-generation GMO foods, too. Whereas first-generation GM crops induced producer-related benefits, second-generation GM crops are associated with consumer-oriented benefits like an improvement of nutritional quality. The determinants of demand for second-generation GM rapeseed oil are investigated within an online survey of 1556 German consumers. It is elaborated how two functional properties of that product matter; i.e. long-chain omega 3 fatty acids and the cholesterol-lowering effect of phytosterols. It turns out that GMO rapeseed oil is neglected by...
Tipo: Conference Paper or Presentation Palavras-chave: Genetically modified food; Functional food; Rapeseed oil; Germany; Choice modeling; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/51728
Registros recuperados: 5
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