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| Registros recuperados: 13 | |
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| Hine, Susan E.; Umberger, Wendy J.. |
| Small agricultural producers around the country are finding it increasingly difficult to remain competitive in a market place dominated by the consolidation of agricultural production. This consolidation has had a serious impact on vegetable growers in northeastern Colorado who have recently banded together to form a cooperative in the hopes that they would be in a better position to market their vegetables. This paper discusses the results of the market and feasibility study. Section I provides a review of the literature on vertical coordination. Section II details the analysis of the fresh and processed vegetable market. Section III then provides a discussion of the processing feasibility study and addresses the importance of incorporating knowledge... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Industrial Organization. |
| Ano: 2002 |
URL: http://purl.umn.edu/16609 |
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| Hine, Susan E.; Fulton, Joan R.; Loureiro, Maria L.; Vandeburg, Jennifer M.; McNamara, Kevin T.. |
| Agricultural cooperatives have been restructuring, by way of mergers, acquisitions, joint-ventures, and strategic alliances, to increase efficiencies to remain competitive in a changing business environment. The research evaluating the reorganization of cooperatives has revealed that less than one-half of the restructured businesses are financially successful. There is the potential to significantly influence the future health of the cooperative business sector if, first, insights can be gained concerning the factors being considered by cooperative managers when making restructuring decisions and, second, extension education programs can be adapted to meet the greatest need. In this study we examine: (a) what methods of valuation cooperatives are using... |
| Tipo: Journal Article |
Palavras-chave: Capital budgeting methods; Cooperatives; Finance; Restructuring; Agribusiness. |
| Ano: 2003 |
URL: http://purl.umn.edu/14677 |
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| Fulton, Joan R.; Hine, Susan E.; Black, Dennis. |
| Cooperatives today face the challenge of dealing with a segmented customer base where customers in different segments have different needs. In particular, they face the challenge of how to serve different customer groups at the same time. Hobby farmers represent one market segment or group that is becoming increasingly important for farm supply cooperatives located near urban areas. This paper examines factors hobby farmers and traditional farmers value when dealing with a cooperative to identify how managers can better serve both customer segments. The results of a survey of customers of farm supply cooperatives along the front range region of Colorado are analyzed and presented in this paper. The most important factors for both groups of customers were... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2000 |
URL: http://purl.umn.edu/46409 |
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| Hine, Susan E.; Loureiro, Maria L.. |
| Risk perceptions about biotechnology and genetically modified (GM) foods drive the choices made by many consumers. In this paper, we address two important issues; namely, consumer preferences for mandatory labeling of products using biotechnology, as well as consumer response toward three different types of genetically modified processes (biotechnology applications to increase the nutritional content of potatoes, increase potato flavor, and a decrease in pesticide use). We identify socio-demographic characteristics that affect consumer preference for mandatory labeling as well as the support level that might be associated with biotechnology techniques that could improve upon potato characteristics identified as important by the consumer. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2002 |
URL: http://purl.umn.edu/19898 |
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| Hine, Susan E.; Loureiro, Maria L.; Meyer, Susan E.. |
| Potato producers in Colorado (and nationwide) have been facing a continued downward trend in potato commodity prices. In an attempt to increase demand for potatoes, these growers had Colorado State University (CSU) researchers perform a market study regarding the viability of marketing a value-added potato. A survey was performed which asked consumers to identify important potato characteristics, their willingness to pay for these characteristics, and what might prompt them to purchase more fresh or processed potatoes in the future. This paper discusses the results and recommendations that CSU made to the Colorado potato producers. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/27576 |
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| Registros recuperados: 13 | |
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