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Research on the Tourism Marketing Strategy of the New Countryside-" Auspicious Four Seasons" in Wuhan AgEcon
Li, Ya-Juan; Hu, Jing.
On the basis of expounding connotation of "auspicious four seasons", the paper introduces related situations of spring peach blossom village, summer pomegranate blossom village, autumn osmanthus blossom village and winter plum blossom village, as well as major project and profit of "auspicious four seasons" new village tourism in Wuhan city. Development situations of "auspicious four seasons" new village tourism in Wuhan city are analyzed by using SWOT analysis. Among them, the strengths are analyzed from four aspects of geographical strengths, transportation superiority, rich natural resources and attached great importance by government, the weaknessses are illustrated from the five aspects of backward infrastructure construction, unsound governmental...
Tipo: Journal Article Palavras-chave: New village; Marketing management; Auspicious four seasons,China; Agribusiness.
Ano: 2010 URL: http://purl.umn.edu/97626
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