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Registros recuperados: 38
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Product Information and Willingness-to-Pay: A Case Study of Fair Trade Coffee on Chinese Market AgEcon
Yang, Shang-Ho; Guan, Huanda; Hu, Wuyang; Liu, Yun.
Poster Presentation
Tipo: Presentation Palavras-chave: Product information; Willingness-to-pay; Fair trade coffee; Chinese market; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods; D12; Q13.
Ano: 2012 URL: http://purl.umn.edu/124360
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Consumer Willingness to Pay for Fair Trade Coffee: A Chinese Case Study AgEcon
Yang, Shang-Ho; Hu, Wuyang; Mupandawana, Malvern; Liu, Yun.
Coffee consumption in China has seen a significant rise in recent years. This study seeks to explore the determinants of coffee consumption in China with a specific focus on fair trade coffee. In a survey of 564 respondents in Wuhan City, consumers’ willingness to pay (WTP)for fair trade labeled coffee was measured. This study uses an interval regression to investigate individual demographic and consumption characteristic impacts on WTP. Results show that on average, consumers were willing to pay 22% more for a medium cup of fair trade coffee compared with traditional coffee. In addition, other variables that indicated a higher WTP included female consumers, consumers who made their own coffee, and consumers who planned to consume more coffee in the...
Tipo: Article Palavras-chave: China; Fair trade coffee; Interval regression; Willingness to pay; Food Consumption/Nutrition/Food Safety; International Relations/Trade; D12; Q13.
Ano: 2012 URL: http://purl.umn.edu/120449
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Rider Preferences and Economic Values for Equestrian Trails AgEcon
Hu, Wuyang; Pelton, Marie E.; Pagoulatos, Angelos.
Recreational horseback riding is an important but less studied component of the equine industry. Using choice experiment data collected from a survey conducted in Kentucky, this study assesses rider preferences and economic values associated with various equestrian trail characteristics. Results indicate that although individuals have different opinions, trail characteristics such as length of trail, scenic views, and distance from home all have significant economic implications. In addition, riders prefer trails that are restricted for horse-riding only. Policy implications on maintaining current and creating new trails are given based on these results.
Tipo: Presentation Palavras-chave: Choice experiment; Economic valuation; Equestrian trail; Land Economics/Use; Resource /Energy Economics and Policy; Q26.
Ano: 2012 URL: http://purl.umn.edu/123212
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AT-HOME SEAFOOD CONSUMPTION IN KENTUCKY: A DOUBLE-HURDLE MODEL APPROACH AgEcon
Wan, Wei; Hu, Wuyang.
This study investigates demographic and socioeconomic factors contributing to at-home consumption of seafood in Kentucky through a 2010 survey. The Tobit and Cragg’s double-hurdle model are analyzed and tested. Numbers of people in the household, household income, race and employment status are significant determinants of at-home seafood consumption in Kentucky.
Tipo: Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety; Seafood consumption; At-home; Kentucky; Double-Hurdle Model.
Ano: 2012 URL: http://purl.umn.edu/119807
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Consumers’ Stated Choices versus Purchasing Desires: Case of Hawaii Food Baskets AgEcon
Hu, Wuyang; Cox, Linda J..
This article uses a case study involving Hawaii food baskets to show that although a choice based conjoint experiment can elicit respondents’ most preferred alternative, this “preferred” option may not be one that respondents are willing to purchase. Thus, a choice based experiment that involves hypothetical product selection may predict different behavior, depending on the type of questions asked in the survey. This study shows that follow-up questions in a conjoint survey may serve an important role in improving model fit and the comprehensiveness of behavioral prediction.
Tipo: Journal Article Palavras-chave: Gift baskets in China; Preferred choice; Willing to purchase; Hypothetical selection; Agricultural and Food Policy; Consumer/Household Economics; Q13; D12.
Ano: 2009 URL: http://purl.umn.edu/56632
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Health Risk of Heating Fuel Choice: A Simultaneity Causality Analysis AgEcon
Liu, Zheng; Pagoulatos, Angelos; Hu, Wuyang.
Combustion-generated pollutants, principally those from solid-fuels including biomass and coal when cooking and heating, bring out a significant public health hazard in both developed and developing countries. Most of the existing studies addressing this issue focus on developing countries, and on exposure when cooking rather than heating. By using Kentucky rural data, this research explores the health risk associated with heating fuel choice. Given the simultaneity between heating fuel choice and prevalence of asthma and allergy, we obtain the instrumental variable (IV) estimate for Logit models through the Generalized Method of Moments (GMM). After correcting for simultaneity bias, we do not find strong evidence supporting the causal relationship between...
Tipo: Conference Paper or Presentation Palavras-chave: Combustion-generated pollutants; Indoor air pollution; Heating fuel choice; Health risk; GMM-IV Estimation; Environmental Economics and Policy; Health Economics and Policy; Q53; I18.
Ano: 2010 URL: http://purl.umn.edu/56532
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Modeling Yeah- and Nay-Saying to Alternatives in Conjoint Experiments AgEcon
Hu, Wuyang.
Using a series of hurdle choice models, this study considers both nay-saying and yeah-saying to alternatives offered in a conjoint experiment. These behaviors are characterized by respondents persistently choosing the no-choice alternative or choosing at least one of the non-empty options offered in a survey. Results show that jointly consider nay-saying and yeah-saying in a two-hurdle model drastically improves model fit; welfare implications based on hurdle models are also different from those based on models without hurdle specification.
Tipo: Conference Paper or Presentation Palavras-chave: Conjoint experiment; Hurdle choice model; Yeah and nay-saying; Research Methods/ Statistical Methods; D12; C25.
Ano: 2008 URL: http://purl.umn.edu/6346
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A Choice Model with Systematic Structures in Decision Weights AgEcon
Hu, Wuyang.
This article introduces a discrete choice model which incorporates a nonlinear structural adjustment to the standard utility coefficients or decision weights. The proposed model is theoretically and empirically appealing when compared to several alternative approaches, and it can be estimated by conventional maximum likelihood. Application of the proposed model in a case study shows that it outperforms two competing approaches in model fit. Given its simplicity, this model is also capable of revealing consumers' heterogeneous choices. It is shown that based on consumers' different characteristics, their product choice and its welfare implications are also potentially different.
Tipo: Journal Article Palavras-chave: Logit models; Stated choice; Structural adjustment; Weights; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/7076
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Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey AgEcon
Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra; Cox, Linda J.; You, Wen.
This study offers insights on consumer acceptance and willingness to pay for three value-added blueberry products. A modified payment card approach was used. The analytical framework adopted allows the researcher to attach straightforward economic interpretation to the estimated impacts of willingness to pay factors. Results show consumer socio-economic characteristics are important determinants but play different roles depending on the products. Information on health benefits may also be important. However, it is found that outside information or consumer self-stated awareness of blueberries’ health benefits have different impacts. These impacts may function as substitutes rather than complements to each other.
Tipo: Journal Article Palavras-chave: Blueberry; Payment card contingent valuation; Value-added; Willingness to pay; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13.
Ano: 2011 URL: http://purl.umn.edu/104617
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Using a Modified Payment Card Survey on Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Would the Starting Point Matter AgEcon
Yang, Shang-Ho; Hu, Wuyang.
Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of niche markets for coffee with the credence attribute “fair trade”. A modified payment card approach was adopted as the consumer willingness to pay elicitation method. Survey results of 564 consumers from the city of Wuhan, China suggest a positive attitude toward coffee as an alternative drink and a willingness to pay a premium for “fair trade” coffee. This study also explores and describes the potential impact of starting point bias, which has been relatively well documented in the dichotomous choice literature but has...
Tipo: Conference Paper or Presentation Palavras-chave: Coffee; Fair trade; Payment card; Starting point bias; Willingness to pay; Agribusiness; Consumer/Household Economics; Food Security and Poverty; International Development; Marketing; Research Methods/ Statistical Methods; D12; Q13.
Ano: 2011 URL: http://purl.umn.edu/103720
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The Role of Specialty Food Stores and Farmers' Markets in the Procurement of Local Foods AgEcon
Wixson, Sarah E.; Katchova, Ani L.; Woods, Timothy A.; Hu, Wuyang.
The demand for locally produced foods has been increasing. Concurrently, specialty food stores focusing on specific food attributes have also grown in popularity along with farmers’ markets. This study examines how the importance that consumers place on whether specific foods are locally produced affects the likelihood to shop at specialty food stores and farmers’ markets. The major findings indicate that consumers who value locally produced fruits and vegetables are more likely to shop at these markets. Therefore, these markets are well positioned within local food networks to take advantage of the increasing demand for local foods, particularly for fresh products.
Tipo: Conference Paper or Presentation Palavras-chave: Food Stores; Farmers Markets; Local Foods; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Q13.
Ano: 2011 URL: http://purl.umn.edu/97969
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Japanese Consumers’ Perceptions on and Willingness to Pay for Credence Attributes Associated with Canola Oil AgEcon
Hu, Wuyang; Chen, Kevin Z.; Yoshida, Kentaro.
In this study we found that Japanese consumers value the conventional health claim “low in saturated fat” more than the relatively newer claims, such as “high in oleic acid.” In addition, consumers do not prefer oil with genetically modified ingredients or oil that is not domestically produced, but they are willing to pay extra for “organic” or “functional food” features. We also found that the scope and source of information on these credence attributes may also affect consumers’ choices and willingness to pay and that the effects may not be completely consistent with what one would expect.
Tipo: Journal Article Palavras-chave: Canola oil; Choice-based conjoint; Credence attributes; Japanese consumers; Willingness to pay; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; Q13.
Ano: 2006 URL: http://purl.umn.edu/43751
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Household Grocery Shopping Destination Allocation: Have Local Stores Caught on with the Rise of Local Foods? AgEcon
Zhou, Guzhen; Hu, Wuyang; Batte, Marvin T.; Woods, Timothy A.; Ernst, Stanley C..
Locavorism and the Local Food Movement have captured attention of consumers, production suppliers and academic researchers. Local food advocates emphasize the benefits of locally grown food from fresher to better tastes and to more energy efficient due to shorter transportation distance. However, limited studies have been done about household grocery purchase allocations in the awakening of local food, especially for individuals who stick with the “locavore” principle. Through a recent survey conducted in Ohio, this study found that mainstream food suppliers (national grocery chains or retailers) still claim most market shares, however, locally owned food stores and farmers’ markets are gaining popularity. The study also found that education attainment...
Tipo: Conference Paper or Presentation Palavras-chave: Local food; Grocery; Seemingly Unrelated Regression; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103378
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Nonpoint Source Abatement Costs in the Kentucky River Watershed AgEcon
Liu, Zheng; Schieffer, Jack; Hu, Wuyang; Pagoulatos, Angelos.
A growing share of water pollution in the U.S. can be attributed to nonpoint sources (USEPA 2002). Some of this trend can be attributed to declining point source (PS) emissions as a result of regulation under the Clean Water Act (CWA). However, fertilizer-intensive practices used to improve agricultural productivity over recent decades have also increased nitrate loads and resulted in water quality impairments. Nonpoint source (NPS) pollution from agricultural practices is generally exempt from federal regulation. However, some voluntary programs allow point sources subject to the CWA’s effluent limitations to meet their standards by purchasing offset credits reflecting reductions in NPS discharges to the same waters (USEPA 2004). Such water quality...
Tipo: Conference Paper or Presentation Palavras-chave: Environmental Economics and Policy.
Ano: 2011 URL: http://purl.umn.edu/103633
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Consumers' Preferences for GM Food and Voluntary Information Acquisition: A Simultaneous Choice Analysis AgEcon
Veeman, Michele M.; Hu, Wuyang; Adamowicz, Wiktor L..
Previous research studies directed at the influence of information on consumers' preferences and choices of food in the context of genetically modified (GM) food assume that information is exogenous, in that this is provided to consumers from external sources. Information made available to consumers is also typically treated as being received and processed. Other literature and observation suggests that these two features tend not to apply in practice. Using data from a choice experiment on consumers' choices for genetically modified food in which respondents were able to voluntarily access information, this study allows information to be endogenous; consumers' product choices and information access decisions are examined within a simultaneous choice...
Tipo: Conference Paper or Presentation Palavras-chave: Genetically modified food; Information search; Multinomial logit models; Simultaneous modeling.; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies; Q13; Q18; C8.
Ano: 2006 URL: http://purl.umn.edu/25786
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Beach Quality and Recreational Values: A Pictorialized Stated Preference Analysis of Residents and Tourists AgEcon
Penn, Jerrod; Hu, Wuyang; Cox, Linda J.; Kozloff, Lara.
Much of Hawaii’s economy relies on its unique marine environments, which are threatened by degradation from stormwater runoff. Using a stated preference method of choice-based conjoint (CBC) analysis, based on stylized photographs, this study examines both residents’ and visitors’ marginal value for levels of attributes associated with Hawaiian beach recreation. Each attribute (sand quality, water quality, congestion and water safety conditions) was significant for both residents and tourists, with water quality being the single most important attribute. There is little distinction between resident and tourist marginal value, except for a greater value lost for below average water quality among tourists.
Tipo: Presentation Palavras-chave: Nonmarket Valuation; WTP; Beach; Environmental Economics and Policy; Resource /Energy Economics and Policy.
Ano: 2012 URL: http://purl.umn.edu/119813
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Rider Preferences and Values of Equestrian Trail Characteristics in Kentucky AgEcon
Pelton, Marie E.; Hu, Wuyang; Pagoulatos, Angelos.
A conjoint analysis of equestrian trail characteristics (trail length, scenic views, open land, bathroom/shower facilities, restricted use, distance, and entrance fee) is conducted for the state of Kentucky. The conditional logit results show location is an important determiner of willingness to pay. In particular, scenic views and restricted use are highly valued (WTP above $20). However, increased distance from home to the trail results in a negative willingness to pay.
Tipo: Conference Paper or Presentation Palavras-chave: Equestrian trail characteristics; Conditional logit; Conjoint analysis; Environmental Economics and Policy.
Ano: 2011 URL: http://purl.umn.edu/103624
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Do Local Production, Organic Certification, Nutritional Claims, and Product Branding Pay in Consumer Food Choices? AgEcon
Batte, Marvin T.; Hu, Wuyang; Woods, Timothy A.; Stan, Ernst.
This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate willingness-to-pay for processed food products (blackberry jam) that are differentiated with respect to their branding, the location of their production, certification as organically produced, branding as a product of a small family farming association, and carrying a State Proud certification. Although price is the most important single attribute influencing consumer choice for our sample, consumers also were willing to pay more for food products produced in their state or...
Tipo: Conference Paper or Presentation Palavras-chave: Conjoint analysis; Choice experiment; Locally produced food; Organic foods; Product differentiation; Produce marketing; State Proud programs; Willingness-to-pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Q11; Q13.
Ano: 2010 URL: http://purl.umn.edu/61026
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Bargains or Rip-offs? Reference Price Effects in Conjoint Stated Demand AgEcon
Hu, Wuyang.
This study incorporates reference point effects into a stated choice survey of consumer demand for food with credence attributes. Parametric tests can be applied to the utility function to examine the existence of reference price effects. Results are consistent with prospect theory in that consumers exhibit strong and nonlinear reference price effects, with cheaper prices receiving less decision weight than higher prices. The underlying utility function is concave over lowered prices and convex over increased prices, with diminishing sensitivity in both domains. The study, however, did not find experience or consumers' attitudes to be significant in explaining reference price effects.
Tipo: Journal Article Palavras-chave: Canola oil; Conjoint; Prospect theory; Reference price effects; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/8639
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Risk Perceptions, Social Interactions and the Influence of Information on Social Attitudes to Agricultural Biotechnology AgEcon
Veeman, Michele M.; Adamowicz, Wiktor L.; Hu, Wuyang.
We assess Canadian’s risk perceptions for genetically modified (GM) food and probe influences of socio-economic, demographic and other factors impinging on these perceptions. An internet-administered questionnaire with two stated choice split-sample experiments that approximate market choices of individual grocery shoppers is applied to elicit purchase behavior from 882 respondents across Canada. Data are collected to assess the influence on respondents’ choices for a specific food product (bread) of 1) product information which varies in content and by source and 2) information provided through labeling. These data also enable: a) analysis of trade-offs made by consumers between possible risks associated with GM ingredients and potential health or...
Tipo: Working or Discussion Paper Palavras-chave: Research and Development/Tech Change/Emerging Technologies.
Ano: 2005 URL: http://purl.umn.edu/24052
Registros recuperados: 38
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