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| Registros recuperados: 16 | |
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| Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; Adelaja, Adesoji O.; Nitzsche, Peter; VanVranken, Richard. |
| The purpose of this study was to provide an overview of the attributes of producers who participate in farmers’ markets and to examine different aspects of their operations. In addition to demographics, the characteristics explored in this report include farm size, acreage grown, wholesale and retail activities, location, and personnel employed. Data related to business development, ownership status, days of operation, products sold, marketing and organic production was also collected. The results show that the majority of New Jersey growers who retail through farmers’ markets began this type of activity since 1990 and while their businesses were still in a state of growth. However, the average number of acres planted and workers employed characterized... |
| Tipo: Report |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36725 |
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| Govindasamy, Ramu; Pingali, Aruna; Italia, John; Thatch, Daymon W.. |
| Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most feel that the popularity of the logo among the consumers is moderate. The results of this study indicate that the promotional aspect of the program was more popular among all the participant groups than the quality control aspect. The mail surveys indicated that a greater number of participants were aware of and were using the promotional logo than the quality grading logo. Only a fifth of the wholesalers who were aware of the quality-grading program were enrolled in the program. The results also indicated that participants who thought that consumer awareness of the program was high were more likely to be enrolled. This study also illustrates that most... |
| Tipo: Report |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36732 |
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| Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; Adelaja, Adesoji O.; Nitzsche, Peter; VanVranken, Richard. |
| The resurgence of farmers’ markets in New Jersey has been welcomed by farmers, consumers and municipalities alike. This form of direct marketing has the potential to benefit all three sectors simultaneously. Farmers’ markets allow growers to capture a greater share of the consumer’s food expenditure thus increasing their profitability. Similarly, consumers’ need for fresh, high quality commodities as well as for farm-based recreational experiences are met. Also, drawing customers to downtown areas can contribute to the revitalization of these areas by boosting the business of local retailers. However, despite their rapid spread throughout the state, no study has been conducted on the efficiency of the farmers’ markets in terms of management and... |
| Tipo: Report |
Palavras-chave: Agribusiness; Industrial Organization; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36723 |
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| Govindasamy, Ramu; Italia, John; Liptak, Clare. |
| The purpose of this research was to gain a greater insight into the characteristics and beliefs consumers draw upon while selecting the produce they purchase. Health and environmental risk perceptions of many agricultural inputs and products were also collected as well as demographic information. Nineteen produce characteristics were ranked by consumers. Locally grown produce and the country of origin were among the least important characteristics while freshness, taste/flavor, cleanliness, health value and absence of pesticides were among the most important characteristics. The survey also showed that most consumers made use of nutritional information and labeling while shopping for food and those who did, felt it aided them in making better purchase... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1997 |
URL: http://purl.umn.edu/36739 |
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| Govindasamy, Ramu; Italia, John. |
| Consumers were surveyed at various grocery retail establishments in New Jersey to provide opinions on organic produce. The objective of this study was to empirically evaluate which demographic characteristics cause consumers to be more likely to pay a premium to obtain organically grown produce. The results indicate that females, those with higher annual incomes, younger individuals, and those who usually or always purchase organic produce are all more likely to pay a premium for organic produce. The results also indicate that the likelihood of paying a premium for organic produce decreases with the number of individuals living in the household. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1999 |
URL: http://purl.umn.edu/27385 |
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| Govindasamy, Ramu; Pingali, Aruna; Italia, John; Thatch, Daymon W.. |
| New Jersey agricultural growers were surveyed to understand their willingness to patronize the Jersey Fresh promotional and quality grading program. Growers’ perceptions of the premium logo and their opinions of the quality grading aspect of the Jersey Fresh Program were collected. Possible causes for the fluctuating participation of farmers in the quality-grading program were also explored. The results of this study should provide valuable information that can be applied not only to expand the Jersey Fresh Program, but also in other states which have similar promotional programs. Specific objectives of this analysis were to examine the general attitudes of participating farmers towards the effectiveness of the Jersey Fresh Logos and to identify the... |
| Tipo: Report |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36731 |
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| Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; Adelaja, Adesoji O.; Nitzsche, Peter; VanVranken, Richard. |
| This study provides an overview of attitudes, preferences and characteristics of consumers who shop at farmers’ markets. Besides demographics, the characteristics examined in this report include consumption trends of fresh fruits and vegetables in terms of quantity and variety, preferences for organic produce, amount spent per visit, frequency of visits, number of farmers’ markets patronized, retail outlets visited by consumers during 1996, factors affecting where to purchase produce and consumers intentions to visit farmers’ markets in 1998. In addition, consumers’ expectations of quality, variety and the prices of farmers’ market produce compared to other retail facilities and a rating of farmers’ market characteristics are also presented. The results,... |
| Tipo: Report |
Palavras-chave: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36722 |
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| Govindasamy, Ramu; Italia, John. |
| The majority of consumers report making frequent use of nutritional labeling when purchasing food products. However, certain segments appear to place a greater emphasis on food product labels than others. This study empirically evaluates which demographic characteristics encourage consumers to be more likely to take nutritional labels into account when purchasing grocery products. The results indicate that females, older individuals, and those living in suburban and rural areas are the most likely to make use of nutritional labeling. The results also indicate that larger households were less likely to use nutritional labeling. |
| Tipo: Report |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 1999 |
URL: http://purl.umn.edu/36734 |
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| Govindasamy, Ramu; Italia, John; Thatch, Daymon W.. |
| The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate which characteristics influence consumer awareness of Jersey Fresh. The results indicate that those who shop at more than one supermarket, those who frequently shop at direct marketing facilities, and those who frequently read food advertisements are more likely to exhibit a preexisting awareness of the Jersey Fresh Program. The results also indicate that the period of residence in the state positively contributed to the awareness of the program. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/26838 |
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| Govindasamy, Ramu; Italia, John. |
| While several studies have presented aggregate, descriptive illustrations of consumer response to IPM, the willingness-to-purchase and willingness-to-pay for IPM produce as a function of demographic characteristics has not received the exhaustive research attention that has focused on organic produce. The objective of this study was to empirically evaluate which demographic characteristics cause consumers to be more likely to purchase IPM grown produce. A hypothetical willingness-to-purchase model for IPM produce as well as willingness-to-pay models for both IPM and organic produce are presented. A non-hypothetical analysis also predicts consumers who strictly purchase only conventional produce. Income was found to be the most significant determinant of... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Crop Production/Industries; Farm Management. |
| Ano: 1997 |
URL: http://purl.umn.edu/36727 |
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| Govindasamy, Ramu; Italia, John; Adelaja, Adesoji O.. |
| Growing concerns about pesticide residues in fresh produce could result in increased demand for low-input agriculture with reduced pesticide residues, and decreased demand for conventional fresh produce. The objective of this study was to empirically evaluate consumer concern about pesticide residues and analyze the effect of sociodemographic factors on pesticide residue concern. Two separate surveys were used to provide data about consumer risk perceptions and demographic characteristics. Statistical models using data from both surveys show that females are approximately 9 to 14 percent more likely to be risk averse toward pesticides than males. Furthermore, both surveys indicate that households with children are more likely to be risk averse than those... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Crop Production/Industries; Risk and Uncertainty. |
| Ano: 1998 |
URL: http://purl.umn.edu/36740 |
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| Govindasamy, Ramu; Italia, John; Adelaja, Adesoji O.. |
| Pesticide residue has repeatedly been documented as a leading source of food safety concern among consumers. While many studies have presented aggregate, descriptive illustrations of consumer response to Integrated Pest Management (IPM), consumer willingness-to-pay a premium for IPM produce and the factors that determine such willingness have received relatively little research attention. Such information is critical in the marketing of IPM produce. This study empirically evaluates the demographic characteristics that influence consumers to pay a premium for IPM grown produce. Results indicate that females, those with higher annual incomes, younger individuals, and those who frequently purchase organic produce are all more likely to pay a premium for... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2001 |
URL: http://purl.umn.edu/31419 |
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| Govindasamy, Ramu; Italia, John. |
| Only 22 percent of surveyed consumers reported making frequent use of food advertisements when purchasing food products. However, certain demographic segments appear to place a greater emphasis on food advertisements than others. This study empirically evaluates which socio-economic characteristics encourage consumers to be more likely to take food advertisements into account when purchasing grocery products. The results indicate that those with lower annual incomes, those with lower levels of education, and those living in suburban and rural areas are the most likely to make use of food advertisements in the newspaper. The results also indicate that households with children, single individuals, and those over 65 years of age are less likely to use food... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1999 |
URL: http://purl.umn.edu/36719 |
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| Govindasamy, Ramu; Pingali, Aruna; Italia, John; Thatch, Daymon W.. |
| The Jersey Fresh Program is a leading example of state sponsored agricultural promotion. The program attempts to create consumer awareness through billboards, radio and television advertising, special promotions, and distribution of attractive point-of-purchase materials. This study empirically evaluates the effectiveness of the Jersey Fresh Program in terms of the impact the promotional logos have on consumers. This report includes a descriptive and logit analysis performed to predict the likelihood of consumers patronizing Jersey Fresh produce given certain behavioral and demographic characteristics. Participants exhibited a clear preference for Jersey Fresh produce and indicated that they believed it to be better than other produce in terms of quality... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36730 |
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| Govindasamy, Ramu; DeCongelio, Marc; Italia, John; Barbour, Bruce; Anderson, Karen. |
| Organic production has been practiced in the U.S. since the late 1940s. The distinction between organic and conventional produce is that organic produce is grown with a maximum of five percent synthetic pesticide residues and no prohibited USDA substance can be used on the land three years prior to producing organic produce. No genetic engineering is to be used on the crops, and no antibiotics are to be used on the livestock (USDA, 2001). Organic produce is sold at a premium above the price for conventional produce due to the increased production costs associated with following these rules. Price premiums vary greatly among different organic products and retail facilities. Consumers of these comparatively higher priced items traditionally have been the... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2001 |
URL: http://purl.umn.edu/36736 |
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| Govindasamy, Ramu; Italia, John; DeCongelio, Marc; Anderson, Karen; Barbour, Bruce. |
| Organic production has been practiced in the United States since the late 1940s. Since then, the organic industry has developed from small gardens to large farming operations. The government has proposed standards to establish what products may be classified as ‘organic.’ Organic products are those produced with no synthetic pesticides. Due to the laborious workload of producing products without synthetic pesticides, organic products are often sold at a premium. New Jersey, New York, and Pennsylvania have relatively more organic production than other states due to the higher value of land in the area and proximity to New York City and Philadelphia. This is because organic production commonly reaps higher profits per acre than conventional production does.... |
| Tipo: Report |
Palavras-chave: Farm Management. |
| Ano: 2000 |
URL: http://purl.umn.edu/36738 |
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| Registros recuperados: 16 | |
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