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Quanto vale il marchio bio? Un’indagine edonimetrica Organic Eprints
Zanoli, Raffaele; Naspetti, Simona; Hamm, Ulrich; Janssen, Meike.
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/16380/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf
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Consumer perception of different organic certification schemes in five European countries Organic Eprints
Janssen, Meike; Hamm, Ulrich.
With the introduction of the new mandatory EU logo for organic food and farming, the various existing organic certification schemes in the European market face a challenge: Producers and retailers might only continue to display the existing organic logos on product packages if the underlying certification schemes offer consumers an added value compared to the mandatory EU logo and its scheme. The present study aims to identify potential added values that organic certification schemes could incorporate to differentiate themselves from the mandatory EU logo. The study explores consumer awareness and perception of different organic certification schemes and the corresponding logos, about which little is known to date. The qualitative approach with focus group...
Tipo: Journal paper Palavras-chave: Values; Standards and certification Consumer issues European Union.
Ano: 2011 URL: http://orgprints.org/19184/1/Janssen_Hamm_Organic_Agriculture_Abstract.pdf
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Verbraucherakzeptanz umweltfreundlicher Lebensmittelverpackung am Beispiel von Öko-Salami Organic Eprints
Ketelsen, Meike; Janssen, Meike.
Die vorliegende Studie hat untersucht, welchen Einfluss umweltfreundliche Verpackung auf die Produktwahrnehmung, Kaufentscheidung und Zahlungsbereitschaft von Verbrauchern hat. Es wurden Verbraucher computergestützt vor Supermärkten befragt und die Daten multivariat ausgewertet. Anhand der Ergebnisse wird aufgezeigt, was eine umweltfreundliche Verpackung erfüllen muss, um von Verbrauchern positiv wahrgenommen zu werden. Darüber hinaus wird der Einfluss der Produktwahrnehmung auf die Kaufentscheidung und Zahlungsbereitschaft von Verbrauchern dargestellt.
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade Processing; Packaging and transportation Recycling; Balancing and resource management.
Ano: 2019 URL: http://orgprints.org/36134/1/Beitrag_206_final_a.pdf
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Do you like organic wine? Preferences of organic consumers Organic Eprints
Janssen, Meike; Zander, Katrin.
The market share of organic wine is remarkably lower than the market share of organic food in general. The objective of this paper was to analyse the wine preferences of consumers of organic food in Germany in order to identify how demand for organic wine could be increased. Choice experiments and structured interviews were conducted with 600 consumers of organic food. In the choice experiments, the participants clearly preferred organic wine over conventional wine. However, preferences for organic wine were lower among people with a high interest in wine, i.e. people who place high importance upon vintage, grape variety and winery. We conclude that targeted marketing activities are needed to convince these people about the quality of organic wine....
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade; Consumer issues.
Ano: 2014 URL: http://orgprints.org/23574/1/23574_MM.pdf
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Präferenzen deutscher Öko-Konsumenten für Wein Organic Eprints
Zander, Katrin; Janssen, Meike.
Die Qualitätsbeurteilung von Wein stellt für Verbraucher beim Kauf eine besondere Herausforderung dar. In dieser Untersuchung wurden die Präferenzen von Konsumenten von Öko-Lebensmitteln für Wein analysiert, um die relative Bedeutung verschiedener Produkteigenschaften für die Kaufentscheidung zu bestimmen. Dabei wurden Choice Experimente und Befragungen miteinander kombiniert. Unter den getesteten Eigenschaften hatte bei Rotwein die ökologische Erzeugung den größten Einfluss auf die Kaufentscheidung gefolgt vom Preisniveau und dem Herkunftsland. Die Präferenzen für deutschen, französischen und italienischen Wein fielen dabei gleich hoch aus, Spanien hingegen wurde weniger stark bevorzugt. Bei Weißwein spielte die deutsche Herkunft für Verbraucher die...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade; Consumer issues; Policy environments and social economy.
Ano: 2012 URL: http://orgprints.org/24246/1/Zander_Janssen_GEWISOLA_2012.pdf
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Quanto vale il marchio bio? Un’indagine edonimetrica Organic Eprints
Zanoli, Raffaele; Naspetti, Simona; Hamm, Ulrich; Janssen, Meike.
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/17098/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf
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Verbraucherpräferenzen für Öko-Wein Organic Eprints
Janssen, Meike; Zander, Katrin; Hamm, Ulrich.
While more than 5 % of the vine area in Germany was cultivated organically in the year 2010, the market share of organic wine accounted for less than 1 %.The objective of this paper was therefore to analyse the wine preferences of consumers of organic food in order to identify how demand for organic wine could be increased. Choice experiments and structured interviews were conducted with 600 consumers of organic food. In the choice experiments, the participants clearly preferred organic wine over conventional wine. However, preferences for organic wine were lower among people with a high interest in wine, i.e. people who place high importance upon vintage, grape variety and winery. We conclude that targeted marketing activities are needed to convince these...
Tipo: Conference paper, poster, etc. Palavras-chave: Consumer issues; Viticulture.
Ano: 2013 URL: http://orgprints.org/21391/1/21391_Janssen.pdf
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Preferences and determinants for organic, conventional and conventional-plus products – The case of occasional organic consumers Organic Eprints
Stolz, Hanna; Stolze, Matthias; Janssen, Meike; Hamm, Ulrich.
As a result of continuous growth in the organic market, organic food is increasingly available in conventional retail outlets, where organic products are placed alongside both conventional and so called conventional-plus products. Conventional-plus products are food products with particular attributes that also apply to organic products, such as ‘no artificial additives or flavours’. This overlap provokes the question whether conventional-plus products might compete with organic products. The aim of our study was to identify occasional organic consumers’ preferences and underlying determinants in relation to organic, conventional and conventional-plus milk, fruit yoghurt and apples in Germany and Switzerland. To achieve these objectives, we conducted...
Tipo: Journal paper Palavras-chave: Markets and trade; Consumer issues.
Ano: 2011 URL: http://orgprints.org/23045/1/stolz-etal-2011-FQAP-Vol22-p772-779.pdf
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Zahlungsbereitschaft und Verbraucherpräferenzen für Produkte mit unterschiedlichen Öko-Zertifizierungszeichen Organic Eprints
Janssen, Meike; Hamm, Ulrich.
Since July 2010, prepacked organic food produced in the EU must be labelled with the new mandatory EU logo for organic food. In this paper we analyse the willingness-to pay (WTP) of German consumers for products with different voluntary organic certification logos to draw recommendations for the future use of organic logos. Data was collected in choice experiments with 405 consumers, based on which a number of random parameter logit models were estimated. According to our results, German consumers are willing to pay a considerable price premium for products with the Demeter logo as well as for products with the ‘Bio-Siegel’ compared to products just labelled with the word ‘organic’. The high acceptance of the Bio-Siegel among German consumers shows that...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade; Consumer issues.
Ano: 2011 URL: http://orgprints.org/17395/3/Janssen_17395.pdf
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Entwicklung einer Kommunikationsstrategie für nachhaltige Aquakulturprodukte Organic Eprints
Korn, Antje; Feucht, Yvonne; Zander, Katrin; Janssen, Meike; Hamm, Ulrich.
Ziel dieses Verbundprojekts zwischen der Universität Kassel und dem Thünen-Institut (Gesamtleitung: Prof. Dr. Hamm, Universität Kassel) war es, Verbraucherpräferenzen für nachhaltig erzeugte Aquakulturprodukte deutscher Herkunft zu evaluieren und Schlussfolgerungen für das Marktpotential abzuleiten. Verschiedene qualitative und quantitative Methoden der Verbraucherforschung wurden kombiniert. Der Status-Quo der Kommunikation von nachhaltiger Aquakultur wurde über die Analyse der Verpackungen und der Internetauftritte der Hersteller und Zertifizierungsorganisationen erarbeitet. Daran schlossen zwei qualitative Erhebungsschritte, Gruppendiskussionen und Denke-Laut-Protokolle, an. Den Abschluss bildeten Kaufexperimente, in denen Testpersonen verschiedene...
Tipo: Report Palavras-chave: Markets and trade; Consumer issues; Aquaculture.
Ano: 2014 URL: http://orgprints.org/28279/1/28279-11NA040-066-uni-kassel-ti-2014-fischlabelling.pdf
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Quanto vale il marchio bio? Un’indagine edonimetrica Organic Eprints
Naspetti, Simona; Hamm, Ulrich; Janssen, Meike; Zanoli, Raffaele.
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/17101/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf
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Standards und Kennzeichen für Öko-Lebensmittel aus Verbrauchersicht: Empfehlungen für agrarpolitische Entscheidungsträger Organic Eprints
Janssen, Meike; Hamm, Ulrich.
Abgepackte Öko-Lebensmittel müssen ab Juli 2010 mit dem neuen EU-Logo gekennzeichnet sein. In Deutschland gibt es seit vielen Jahren zahlreiche freiwillige Öko-Zertifizierungszeichen. Dieser Beitrag untersucht, wie Verbraucher Unterschiede zwischen den hinter den verschiedenen Kennzeichen stehenden Öko-Standards wahrnehmen und beurteilen. Aus der Analyse werden Handlungsempfehlungen für agrarpolitische Entscheidungsträger auf EU-Ebene, Bundes- und Länderebene sowie für private Anbauverbände abgeleitet. Die Fokusgruppendiskussionen mit Verbrauchern zeigten, dass nur einzelne Teilnehmer konkrete Unterschiede zwischen verschiedenen Öko-Standards benennen konnten. Einige Teilnehmer hatten eine ungefähre Vorstellung von hohen Standards der Anbauverbände im...
Tipo: Journal paper Palavras-chave: Values; Standards and certification Consumer issues Policy environments and social economy.
Ano: 2010 URL: http://orgprints.org/17156/1/Janssen_and_Hamm_2010_Standards_und_Kennzeichen.pdf
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Are consumers willing to pay a price premium for specific organic logos? Organic Eprints
Janssen, Meike; Hamm, Ulrich.
Since July 2010, prepacked organic food produced in the EU must be labelled with the new mandatory EU logo for organic food. However, there is a long tradition of voluntary organic certification logos in most European countries. In this paper we analyse the willingness-to pay (WTP) of European consumers for products with different voluntary organic certification logos to make recommendations for actors in the organic sector. Data was collected by means of choice experiments with 1,997 consumers of organic food in five EU countries, based on which a number of random parameter logit models were estimated. According to our results, there were great differences between the tested logos regarding the price premium that consumers were willing to pay compared to...
Tipo: Conference paper, poster, etc. Palavras-chave: Consumer issues; Policy environments and social economy.
Ano: 2011 URL: http://orgprints.org/19703/1/Janssen_Hamm_2011_ISOFAR.pdf
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THINKING ALOUD ABOUT SUSTAINABLE AQUACULTURE PRODUCTS: CONSUMER PERCEPTIONS AND BARRIERS TO COMMUNICATION Organic Eprints
Korn, Antje; Janssen, Meike.
Sustainable methods of aquaculture have evolved as a response to negative impacts of overfishing of the oceans and problems associated with conventional aquaculture. The German fish market is characterised by a multitude of different labels and claims for sustainable production and fishing methods. However, little is known about how consumers in Germany evaluate and interpret the different food labels and claims of sustainably produced aquaculture products. This paper presents results of think aloud protocols about consumers’ fish-buying decision making and in-depth interviews on consumer preferences for different sustainability labels and claims. Results indicate that not only product attributes, e.g. Origin, Production methods, Organic production, and...
Tipo: Conference paper, poster, etc. Palavras-chave: Consumer issues Education; Extension and communication Aquaculture Environmental aspects.
Ano: 2014 URL: http://orgprints.org/23819/1/23819_Korn_owc_scientific%20track_2014_SUSTAINABLE%20AQUACULTURE%20PRODUCTS_MM.pdf
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Are shoppers aware of Organic Certification logos? Organic Eprints
Padel, Susanne; Smith, Laurence; Janssen, Meike.
The article explores consumer awareness and perception of different certification schemes and corresponding logos in the UK, based on a survey with more than 400 consumers in three supermarkets and one organic shop. The work is part of the Certcost project*, funded by the European Seventh Framework Programme.
Tipo: Newspaper or magazine article Palavras-chave: Consumer issues.
Ano: 2010 URL: http://orgprints.org/18323/1/Padel_et_al._2010_Bulletin_101_P4_5.pdf
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Is there a promising market ‘in between’ organic and conventional food? Analysis of consumer preferences Organic Eprints
Janssen, Meike; Heid, Astrid; Hamm, Ulrich.
A variety of products incorporating single aspects of organic production systems such as lower inputs of pesticides, food additives or concentrated animal feed is found on the food market (referred to as low-input products hereafter). In our study, we analysed how consumers react to low-input products in a purchase simulation with certified organic, conventional and low-input products. In the purchase simulations, each participant was asked to make three consecutive purchase decisions, one each for milk, yogurt and apples. The results of a cluster analysis revealed one cluster with a high preference for organic products and three clusters that featured considerable shares of low-input purchases. The latter clusters, however, were not characterised by a...
Tipo: Journal paper Palavras-chave: Markets and trade.
Ano: 2009 URL: http://orgprints.org/16373/2/Janssen_et_al_2009.pdf
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Consumer views on the new mandatory EU logo for organic food Organic Eprints
Hamm, Ulrich; Janssen, Meike.
In July 2010, the new mandatory EU logo for organic food was introduced to make the identification of organic products easier for consumers. In the present study we analysed how consumers in five EU countries view a mandatory EU logo for organic food to make recommendations for agrarian decision-makers and market actors in the organic sector. The study was based on a combination of qualitative and quantitative methods with consumers of organic food in the Czech Republic, Denmark, Germany, Italy and the United Kingdom. Firstly, 15 focus group discussions were conducted to reveal the spectrum of consumer perceptions. In a subsequent survey with 2042 participants consumer views on key issues were quantified. Finally, the results of the qualitative and...
Tipo: Conference paper, poster, etc. Palavras-chave: Consumer issues; Policy environments and social economy.
Ano: 2011 URL: http://orgprints.org/19702/1/Hamm_Janssen_2011_ISOFAR.pdf
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Präferenzen und Zahlungsbereitschaft deutscher Verbraucher bei Öko-Wein Organic Eprints
Hardt, Charlotte; Janssen, Meike; Zander, Katrin; Hamm, Ulrich.
Der vorliegende Bericht beinhaltet die Ergebnisse eines Verbundprojektes, das die Präferenzen und Zahlungsbereitschaft deutscher Konsumenten für Wein aus ökologischer Erzeugung analysiert und - darauf aufbauend - Handlungsempfehlungen für ein Marketingkonzept für deutsche Erzeuger und Vermarkter von Öko-Wein ableitet. Das Forschungsvorhaben gliederte sich dabei in mehrere Teilabschnitte. Als Erstes wurden Produzenten von Öko-Wein, Vertreter von deutschen Öko-Weinanbauverbänden und Händler von deutschem Öko-Wein befragt, welche Eigenschaften aus ihrer Sicht für Verbraucher beim Kauf von Öko-Wein kaufrelevant sind. Diese Ergebnisse bildeten die Grundlage für die anschließende Verbraucherbefragung von ökologisch affinen Verbrauchern, d.h. Verbrauchern, die...
Tipo: Report Palavras-chave: Markets and trade; Consumer issues; Viticulture.
Ano: 2012 URL: http://orgprints.org/21075/1/21075%2D10OE005%2Ddlr%2Drlp%2Dhardt%2D2012%2Dzahlungsbereitschaft%2Doekowein.pdf
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Strukturdaten des Naturkostfachhandels: Erhebung des Status quo und Aufbau eines Instrumentariums zur kontinuierlichen Strukturbeschreibung des Bio-Marktsegmentes Naturkostfachhandel Organic Eprints
Kuhnert, Heike; Behrens, Gesine; Braun, Klaus; Brzukalla, Hans-Josef; Hamm, Ulrich; Janssen, Meike; Kauffmann, Sabine; Lasner, Tobias; Lösch, Karin; Moser-Brormann, Ulrike; Plaßmann-Weidauer, Sabine; Rippin, Markus; Röder, Elke.
Der spezialisierte Naturkosthandel stellt in Deutschland traditionell einen wichtigen Absatzkanal für Öko-Lebensmittel dar. Zu Beginn des zweijährigen Projektes im Dezember 2009 lagen zu den Strukturen der Branche keine vollständigen und abgesicherten Daten vor. Dies galt insbesondere für den Naturkosteinzelhandel, aber auch den Naturkostgroßhandel. Es bestand eine relativ hohe Marktintransparenz. Vor diesem Hintergrund zielte das Vorhaben zunächst auf die Erhebung der Grundgesamtheit des Naturkosteinzelhandels ab. Zum Oktober 2010 wurden 2.346 Naturfachgeschäfte ermittelt. Aus der Grundgesamtheit wurde eine repräsentative Stichprobe von 319 Geschäften für die Durchführung von Face-to-Face-Interviews gezogen. Im Ergebnis lagen auswertbare Daten von 254...
Tipo: Report Palavras-chave: Markets and trade.
Ano: 2011 URL: http://orgprints.org/20521/1/20521%2D08OE123%2Dbnn%2Droeder%2Dkuhnert%2D2011%2Dstrukturdaten_naturkostfachhandel.pdf
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Consumer preferences and willingness-to-pay for organic certification logos: Recommendations for actors in the organic sector. Report of the CERTCOST project Organic Eprints
Janssen, Meike; Hamm, Ulrich.
In many European countries, a variety of different organic certification logos and schemes is found in the market. In the countries of the European Union (EU), the new mandatory EU logo for organic food was introduced in July 2010, so that other organic logos can only be used in addition to the mandatory EU logo. Within the CERTCOST project, consumer perceptions, preferences and willingness-to-pay (WTP) regarding different organic certification logos were investigated. The seven study countries were Czech Republic, Denmark, Germany, Italy, Switzerland, Turkey and United Kingdom. The overall objective was to give recommendations for actors in the organic sector regarding the use and promotion of organic certification logos. Firstly, an inventory study was...
Tipo: Report Palavras-chave: Consumer issues; Policy environments and social economy.
Ano: 2011 URL: http://orgprints.org/18850/1/Janssen_Hamm_2011_D17_Report_Consumer_preferences_for_organic_logos.pdf
Registros recuperados: 25
Primeira ... 12 ... Última
 

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