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Registros recuperados: 25 | |
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Zanoli, Raffaele; Naspetti, Simona; Hamm, Ulrich; Janssen, Meike. |
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade Values; Standards and certification Consumer issues. |
Ano: 2009 |
URL: http://orgprints.org/16380/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf |
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Janssen, Meike; Hamm, Ulrich. |
With the introduction of the new mandatory EU logo for organic food and farming, the various existing organic certification schemes in the European market face a challenge: Producers and retailers might only continue to display the existing organic logos on product packages if the underlying certification schemes offer consumers an added value compared to the mandatory EU logo and its scheme. The present study aims to identify potential added values that organic certification schemes could incorporate to differentiate themselves from the mandatory EU logo. The study explores consumer awareness and perception of different organic certification schemes and the corresponding logos, about which little is known to date. The qualitative approach with focus group... |
Tipo: Journal paper |
Palavras-chave: Values; Standards and certification Consumer issues European Union. |
Ano: 2011 |
URL: http://orgprints.org/19184/1/Janssen_Hamm_Organic_Agriculture_Abstract.pdf |
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Janssen, Meike; Zander, Katrin. |
The market share of organic wine is remarkably lower than the market share of organic food in general. The objective of this paper was to analyse the wine preferences of consumers of organic food in Germany in order to identify how demand for organic wine could be increased. Choice experiments and structured interviews were conducted with 600 consumers of organic food. In the choice experiments, the participants clearly preferred organic wine over conventional wine. However, preferences for organic wine were lower among people with a high interest in wine, i.e. people who place high importance upon vintage, grape variety and winery. We conclude that targeted marketing activities are needed to convince these people about the quality of organic wine.... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Consumer issues. |
Ano: 2014 |
URL: http://orgprints.org/23574/1/23574_MM.pdf |
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Zander, Katrin; Janssen, Meike. |
Die Qualitätsbeurteilung von Wein stellt für Verbraucher beim Kauf eine besondere Herausforderung dar. In dieser Untersuchung wurden die Präferenzen von Konsumenten von Öko-Lebensmitteln für Wein analysiert, um die relative Bedeutung verschiedener Produkteigenschaften für die Kaufentscheidung zu bestimmen. Dabei wurden Choice Experimente und Befragungen miteinander kombiniert. Unter den getesteten Eigenschaften hatte bei Rotwein die ökologische Erzeugung den größten Einfluss auf die Kaufentscheidung gefolgt vom Preisniveau und dem Herkunftsland. Die Präferenzen für deutschen, französischen und italienischen Wein fielen dabei gleich hoch aus, Spanien hingegen wurde weniger stark bevorzugt. Bei Weißwein spielte die deutsche Herkunft für Verbraucher die... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Consumer issues; Policy environments and social economy. |
Ano: 2012 |
URL: http://orgprints.org/24246/1/Zander_Janssen_GEWISOLA_2012.pdf |
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Zanoli, Raffaele; Naspetti, Simona; Hamm, Ulrich; Janssen, Meike. |
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade Values; Standards and certification Consumer issues. |
Ano: 2009 |
URL: http://orgprints.org/17098/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf |
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Janssen, Meike; Zander, Katrin; Hamm, Ulrich. |
While more than 5 % of the vine area in Germany was cultivated organically in the year 2010, the market share of organic wine accounted for less than 1 %.The objective of this paper was therefore to analyse the wine preferences of consumers of organic food in order to identify how demand for organic wine could be increased. Choice experiments and structured interviews were conducted with 600 consumers of organic food. In the choice experiments, the participants clearly preferred organic wine over conventional wine. However, preferences for organic wine were lower among people with a high interest in wine, i.e. people who place high importance upon vintage, grape variety and winery. We conclude that targeted marketing activities are needed to convince these... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues; Viticulture. |
Ano: 2013 |
URL: http://orgprints.org/21391/1/21391_Janssen.pdf |
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Stolz, Hanna; Stolze, Matthias; Janssen, Meike; Hamm, Ulrich. |
As a result of continuous growth in the organic market, organic food is increasingly available in conventional retail outlets, where organic products are placed alongside both conventional and so called conventional-plus products. Conventional-plus products are food products with particular attributes that also apply to organic products, such as ‘no artificial additives or flavours’. This overlap provokes the question whether conventional-plus products might compete with organic products. The aim of our study was to identify occasional organic consumers’ preferences and underlying determinants in relation to organic, conventional and conventional-plus milk, fruit yoghurt and apples in Germany and Switzerland. To achieve these objectives, we conducted... |
Tipo: Journal paper |
Palavras-chave: Markets and trade; Consumer issues. |
Ano: 2011 |
URL: http://orgprints.org/23045/1/stolz-etal-2011-FQAP-Vol22-p772-779.pdf |
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Janssen, Meike; Hamm, Ulrich. |
Since July 2010, prepacked organic food produced in the EU must be labelled with the new mandatory EU logo for organic food. In this paper we analyse the willingness-to pay (WTP) of German consumers for products with different voluntary organic certification logos to draw recommendations for the future use of organic logos. Data was collected in choice experiments with 405 consumers, based on which a number of random parameter logit models were estimated. According to our results, German consumers are willing to pay a considerable price premium for products with the Demeter logo as well as for products with the ‘Bio-Siegel’ compared to products just labelled with the word ‘organic’. The high acceptance of the Bio-Siegel among German consumers shows that... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Consumer issues. |
Ano: 2011 |
URL: http://orgprints.org/17395/3/Janssen_17395.pdf |
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Korn, Antje; Feucht, Yvonne; Zander, Katrin; Janssen, Meike; Hamm, Ulrich. |
Ziel dieses Verbundprojekts zwischen der Universität Kassel und dem Thünen-Institut (Gesamtleitung: Prof. Dr. Hamm, Universität Kassel) war es, Verbraucherpräferenzen für nachhaltig erzeugte Aquakulturprodukte deutscher Herkunft zu evaluieren und Schlussfolgerungen für das Marktpotential abzuleiten. Verschiedene qualitative und quantitative Methoden der Verbraucherforschung wurden kombiniert. Der Status-Quo der Kommunikation von nachhaltiger Aquakultur wurde über die Analyse der Verpackungen und der Internetauftritte der Hersteller und Zertifizierungsorganisationen erarbeitet. Daran schlossen zwei qualitative Erhebungsschritte, Gruppendiskussionen und Denke-Laut-Protokolle, an. Den Abschluss bildeten Kaufexperimente, in denen Testpersonen verschiedene... |
Tipo: Report |
Palavras-chave: Markets and trade; Consumer issues; Aquaculture. |
Ano: 2014 |
URL: http://orgprints.org/28279/1/28279-11NA040-066-uni-kassel-ti-2014-fischlabelling.pdf |
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Naspetti, Simona; Hamm, Ulrich; Janssen, Meike; Zanoli, Raffaele. |
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade Values; Standards and certification Consumer issues. |
Ano: 2009 |
URL: http://orgprints.org/17101/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf |
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Janssen, Meike; Hamm, Ulrich. |
Since July 2010, prepacked organic food produced in the EU must be labelled with the new mandatory EU logo for organic food. However, there is a long tradition of voluntary organic certification logos in most European countries. In this paper we analyse the willingness-to pay (WTP) of European consumers for products with different voluntary organic certification logos to make recommendations for actors in the organic sector. Data was collected by means of choice experiments with 1,997 consumers of organic food in five EU countries, based on which a number of random parameter logit models were estimated. According to our results, there were great differences between the tested logos regarding the price premium that consumers were willing to pay compared to... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues; Policy environments and social economy. |
Ano: 2011 |
URL: http://orgprints.org/19703/1/Janssen_Hamm_2011_ISOFAR.pdf |
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Janssen, Meike; Heid, Astrid; Hamm, Ulrich. |
A variety of products incorporating single aspects of organic production systems such as lower inputs of pesticides, food additives or concentrated animal feed is found on the food market (referred to as low-input products hereafter). In our study, we analysed how consumers react to low-input products in a purchase simulation with certified organic, conventional and low-input products. In the purchase simulations, each participant was asked to make three consecutive purchase decisions, one each for milk, yogurt and apples. The results of a cluster analysis revealed one cluster with a high preference for organic products and three clusters that featured considerable shares of low-input purchases. The latter clusters, however, were not characterised by a... |
Tipo: Journal paper |
Palavras-chave: Markets and trade. |
Ano: 2009 |
URL: http://orgprints.org/16373/2/Janssen_et_al_2009.pdf |
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Hamm, Ulrich; Janssen, Meike. |
In July 2010, the new mandatory EU logo for organic food was introduced to make the identification of organic products easier for consumers. In the present study we analysed how consumers in five EU countries view a mandatory EU logo for organic food to make recommendations for agrarian decision-makers and market actors in the organic sector. The study was based on a combination of qualitative and quantitative methods with consumers of organic food in the Czech Republic, Denmark, Germany, Italy and the United Kingdom. Firstly, 15 focus group discussions were conducted to reveal the spectrum of consumer perceptions. In a subsequent survey with 2042 participants consumer views on key issues were quantified. Finally, the results of the qualitative and... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues; Policy environments and social economy. |
Ano: 2011 |
URL: http://orgprints.org/19702/1/Hamm_Janssen_2011_ISOFAR.pdf |
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Kuhnert, Heike; Behrens, Gesine; Braun, Klaus; Brzukalla, Hans-Josef; Hamm, Ulrich; Janssen, Meike; Kauffmann, Sabine; Lasner, Tobias; Lösch, Karin; Moser-Brormann, Ulrike; Plaßmann-Weidauer, Sabine; Rippin, Markus; Röder, Elke. |
Der spezialisierte Naturkosthandel stellt in Deutschland traditionell einen wichtigen Absatzkanal für Öko-Lebensmittel dar. Zu Beginn des zweijährigen Projektes im Dezember 2009 lagen zu den Strukturen der Branche keine vollständigen und abgesicherten Daten vor. Dies galt insbesondere für den Naturkosteinzelhandel, aber auch den Naturkostgroßhandel. Es bestand eine relativ hohe Marktintransparenz. Vor diesem Hintergrund zielte das Vorhaben zunächst auf die Erhebung der Grundgesamtheit des Naturkosteinzelhandels ab. Zum Oktober 2010 wurden 2.346 Naturfachgeschäfte ermittelt. Aus der Grundgesamtheit wurde eine repräsentative Stichprobe von 319 Geschäften für die Durchführung von Face-to-Face-Interviews gezogen. Im Ergebnis lagen auswertbare Daten von 254... |
Tipo: Report |
Palavras-chave: Markets and trade. |
Ano: 2011 |
URL: http://orgprints.org/20521/1/20521%2D08OE123%2Dbnn%2Droeder%2Dkuhnert%2D2011%2Dstrukturdaten_naturkostfachhandel.pdf |
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Janssen, Meike; Hamm, Ulrich. |
In many European countries, a variety of different organic certification logos and schemes is found in the market. In the countries of the European Union (EU), the new mandatory EU logo for organic food was introduced in July 2010, so that other organic logos can only be used in addition to the mandatory EU logo. Within the CERTCOST project, consumer perceptions, preferences and willingness-to-pay (WTP) regarding different organic certification logos were investigated. The seven study countries were Czech Republic, Denmark, Germany, Italy, Switzerland, Turkey and United Kingdom. The overall objective was to give recommendations for actors in the organic sector regarding the use and promotion of organic certification logos. Firstly, an inventory study was... |
Tipo: Report |
Palavras-chave: Consumer issues; Policy environments and social economy. |
Ano: 2011 |
URL: http://orgprints.org/18850/1/Janssen_Hamm_2011_D17_Report_Consumer_preferences_for_organic_logos.pdf |
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Registros recuperados: 25 | |
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