| Data collected in recent years has shown an enormous growth in overall consumer health consciousness. Nowadays the food industry is facing a new profile of consumers, and these consumers are demanding healthier options. Packaging claims are considered to have an influence on consumer purchase decisions for food products. In our research we included 289 participants that answered to our questionnaire that have two parts. The first part of the questionnaire focuses on attributes like: price (7 Romanian leu - RON, 12 RON; 1 EUR = 4.59 RON, exchange rate on 30.08.2017), origin (Romania, European Union), drying method (microwave, sundried, air-dried), and nutritional claim (with or without nutritional claim) for a specific organic dried berries... |
