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| Registros recuperados: 104 | |
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| Kaiser, Harry M.; Chung, Chanjin. |
| This report examines the responsiveness of fluid milk sales to milk advertising in the New York City, Albany, Syracuse, Rochester, and Buffalo markets. Fluid milk demand equations for New York City, Albany, Syracuse, Rochester, and Buffalo were estimated with monthly data from 1986-2000, which included generic milk advertising expenditures Generic milk advertising had a positive impact on milk sales in all markets, and was statistically significant in three out of the five markets. The model was then simulated to determine the impact of the New York state portion of advertising expenditures on producer milk prices and returns. A benefit-cost ratio was also computed for each market, and the weighted average for New York state was equal to 2.12 indicating... |
| Tipo: Working Paper |
Palavras-chave: Livestock Production/Industries; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/122631 |
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| Vande Kamp, Philip R.; Kaiser, Harry M.. |
| An analysis of 102 survey responses from generic commodity promotion organizations was completed. Details regarding objectives, export promotion, funding sources, program evaluation, and the allocation of expenditures for promotion organizations were evaluated. We estimate that the organizations included in this analysis control 70 to 80 percent of the total generic commodity promotion expenditures in the U.S. Since generic commodity promotion organizations play a significant roll in promoting and marketing many commodities, analyses of these organizations should continue to provide potential benchmarking and summarizing information so that they can operate efficiently and effectively |
| Tipo: Working Paper |
Palavras-chave: Marketing. |
| Ano: 1999 |
URL: http://purl.umn.edu/122675 |
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| Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M.. |
| The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising.... |
| Tipo: Working Paper |
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/122688 |
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| Dong, Diansheng; Schmit, Todd M.; Kaiser, Harry M.. |
| A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type. Empirical results indicate that among the four media outlets, television advertising has the largest impact on per capita demand, followed by radio, outdoor, and print. Based on the estimated media-specific elasticities, media reallocation of advertising expenditures suggests that milk sales could increase significantly. The results indicate that cooperative media plan strategies developed between the New York regional advertising program and the national advertising programs would achieve the greatest benefits. |
| Tipo: Journal Article |
Palavras-chave: Generic advertising; Milk; Optimal media allocation; Panel data; Marketing. |
| Ano: 2007 |
URL: http://purl.umn.edu/44701 |
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| Kaiser, Harry M.. |
| Anthropogenic emissions of carbon dioxide and other "greenhouse" gases have the potential to substantially warm climates worldwide. While the timing and magnitude of global warming is uncertain, scientists on the Intergovernmental Panel on Climate Change (IPCC) predict that average global temperature may increase by 1.5- 4.5³C (2.7-8.1³F) over the next 100 years. Changes in precipitation will likely accompany any changes in temperature. However, the magnitude, and even direction of these changes is difficult to predict with much confidence on a regional basis. The agricultural sector may be profoundly affected by future changes in temperature, precipitation, solar radiation, and carbon dioxide concentrations. Over the past decade, there has been a... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Environmental Economics and Policy. |
| Ano: 1994 |
URL: http://purl.umn.edu/14100 |
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| Kaiser, Harry M.; Scherer, Clifford W.; Barbano, David M.. |
| This article investigates the possible negative effects of bovine somatotropin (bST) and antibiotic use in cows on fluid-milk consumption in New York State. Based on data from a consumer survey, the potential change in milk consumption due to bST and antibiotic use is estimated. In addition, the current perceptions of consumers about bST and antibiotics are measured, and the significant socioeconomic, demographic, and attitudinal characteristics of consumers that are related to their milk-consumption response to bST are identified. Depending upon consumer awareness of bST, the results indicate that milk consumption in New York State could decrease by 5.5% to 15.6% if bST is approved. The results also suggest that antibiotic use in cows could decrease... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Livestock Production/Industries. |
| Ano: 1992 |
URL: http://purl.umn.edu/28850 |
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| Kaiser, Harry M.; Roberte, J. Carlos. |
| The purpose of this study was to determine whether there is a statistical difference in sales responsiveness to advertising among whole, lowfat, and skim milk consumers. A case study for New York City which used monthly time series demand data from 1986 through 1992 is presented. Separate per capita demand functions were estimated for whole, lowfat, and skim milk when per capita generic fluid milk advertising expenditure was used as one of the explanatory variables. Other explanatory variables of per capita sales included retail prices of whole, lowfat, and skim milk, retail price of orange juice, per capita income, and a health index representing consumer concerns about fat in one's diet. Long run sales responsiveness to generic milk advertising were... |
| Tipo: Technical Report |
Palavras-chave: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing. |
| Ano: 1995 |
URL: http://purl.umn.edu/122996 |
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| Kaiser, Harry M.. |
| The purpose of this paper is to document and describe a computer program which simulates the impact of alternative dairy policies and technologies on important dairy market variables such as farm and retail prices and quantities. Several policy and technology scenarios are simulated to illustrate the output of the program. The model, which is called the National Economic Milk Policy Impact Simulator (NEMPIS), is general in specifications of the duration of the simulation period, policy instruments, and technological choices. The computer software is available to anyone, provided that they send the author an IBM compatible formatted floppy disk. The model should be of interest to economists, policy makers, and dairy scientists interested in analyzing farm... |
| Tipo: Working Paper |
Palavras-chave: Agricultural and Food Policy; Livestock Production/Industries. |
| Ano: 1992 |
URL: http://purl.umn.edu/121350 |
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| Schmit, Todd M.; Kaiser, Harry M.. |
| Escalating media advertising costs have prompted shifts away from advertising to non-advertising promotion activities in the dairy industry’s generic commodity promotion program. As advertising budgets become tighter, determining the optimal allocation of these funds becomes particularly important. Optimal seasonal generic advertising expenditure shares for the national fluid milk and cheese generic advertising programs were estimated, with shares higher in the first and fourth quarters for fluid milk and relatively even across quarters for cheese. Estimates of producer welfare gains from re-allocation were substantial, with average welfare gains of 12 to 24 percent of annual advertising investments. |
| Tipo: Technical Report |
Palavras-chave: Livestock Production/Industries; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/122095 |
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| Registros recuperados: 104 | |
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