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| Mtimet, Nadhem; Kashiwagi, Kenichi; Zaibet, Lokman; Masakazu, N.. |
| During the last two decades, olive oil consumption in Japan is showing an increasing trend due to dietary and health concerns. Traditional olive oil producer and exporter countries such as Italy, Spain and Tunisia have interest to reinforce and to increase their penetration in the Japanese market. This study examines Japanese olive oil consumer behaviour by the use of the conjoint analysis technique. Five attributes have been chosen to design the experiment: region of origin, price, olive oil type, taste and colour. Two models have been estimated where the price variable was introduced in its discrete form in the first model and in its linear and quadratic from in the second model. In a second step, consumer segmentation was undertaken based on consumption... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Olive oil; Japan; Consumer behavior; Consumer/Household Economics. |
| Ano: 2008 |
URL: http://purl.umn.edu/44457 |
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