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| Kinsey, Jean D.; Wolfson, Paul J.; Katsaras, Nikolaos; Senauer, Benjamin. |
| Consumers make choices about where to shop based on their preferences for a shopping environment and experience as well as the selection of products at a particular store. This study illustrates how retail firms and marketing analysts can utilize data mining techniques to better understand customer profiles and behavior. Among the key areas where data mining can produce new knowledge is the segmentation of customer data bases according to demographics, buying patterns, geographics, attitudes, and other variables. This paper builds profiles of grocery shoppers based on their preferences for 33 retail grocery store characteristics. The data are from a representative, nationwide sample of 900 supermarket shoppers collected in 1999. Six customer profiles are... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2001 |
URL: http://purl.umn.edu/14335 |
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| Katsaras, Nikolaos; Schamel, Guenter. |
| The German food retail sector and food manufacturers are in a state of transition due to a complex mix of technological and market forces. Competition continues to increase due to sluggish demand and increasing consumer mobility. The high degree of domestic and international concentration increases the intensity of competition. The top 20 food retailers obtain far more than two-thirds of total sales. Because of the increased competition among retailers, the number of retail stores will continue to decline. Food manufacturers fear the buying power of retailers in many ways. Distrust and struggle over the terms of trade characterize the relation between retailers and manufacturers. ECR activities in Germany lag behind relative to the US due to... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Industrial Organization; Marketing. |
| Ano: 1999 |
URL: http://purl.umn.edu/14325 |
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