| In this paper, we aim to identify those network subgroups that enhance the collaborative governance in a focal buyer-supplier relationship. We argue, that partners in a focal buyer-supplier relationship can be seen as embedded in a broader network of business relationships with network subgroups, (e.g. other buyers, buyers customers), which provide information that can support the collaborative governance, assessed by flexibility, joint planning and joint problem solving, by lowering the level of information asymmetry between the partners. Empirical evidence was gathered through a mailed questionnaire returned by 175 Dutch suppliers of potted plants and flowers. Our results show the importance of the information provided by the network subgroups to manage... |
