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| Knight, Erika P.; House, Lisa; Wysocki, Allen F.; Batista, Juan C.; Sawyer, Alan. |
| Historically, there has been declining cooperation between agribusiness firms and agricultural economists. In new product marketing research, firms' tend to conduct their own analyses, partially due to confidentiality, usually consisting of simple univariate or bivariate statistics such as chi-squared tests of independence. The primary objective of this paper is to demonstrate, through a case study, one way in which agricultural economists can add value to agribusiness firms research. Results from the econometric model offer a richer explanation of consumer behavior and may be more useful to agribusiness firms. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 2006 |
URL: http://purl.umn.edu/21102 |
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| Knight, Erika P.; House, Lisa; Nelson, Mack C.; Degner, Robert L.. |
| The data obtained from a telephone survey that targeted residents in eleven Southern states (Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas) were used to identify factors that influence goat-meat consumption by Southern consumers. The study also identifies marketing strategies that may encourage the consumption of goat-meat. This information can be used by goat-meat industry officials to better understand who their consumers are and to further expand their markets. The results from an ordered probit analysis indicated various demographic factors and consumption of other meats influenced goat-meat consumption preferences. For example, the probability of consuming goat meat... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/8543 |
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| Lee, Jonq-Ying; Brown, Mark G.; Knight, Erika P.; Chung, Rebecca H.. |
| This study examined the impacts of retail promotions on the demand for five brands of orange juices for a retail chain (referred to as Retailer X) and its competitors using the Rotterdam model. Results show that the combination of feature ads and displays had the largest impacts on retail revenue among the four promotional tactics considered, while temporary price reductions had no additional advertising impacts other than price impacts on retail revenues. Results also show that when Retailer X promotes an OJ brand using any of the tactics studied, a larger portion of the increased demand for the promoted brand came from reduced demand for other brands of OJ in the same store and a smaller portion came from the decreased demand in competing stores in the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/6699 |
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| Knight, Erika P.; House, Lisa; Lee, Jonq-Ying; Spreen, Thomas H.. |
| Supermarket shelves are saturated with numerous varieties and brands of juice beverages. This high level of assortment has dramatically changed beverage consumption patterns and trends throughout the United States. In fact, during 2004-2005, energy and sport drinks experienced significant increases in sales, 65.9% and 20.6 %, respectively. During the same period of time, refrigerated juice sales increased a mere 2.2%, shelved non-fruit drinks decreased 0.9%, bottled juices and cocktails both decreased 1.5 % and frozen juice decreased by 12.8% (Food Industry Review 2006). The beverage industry has undergone many transformations, but consumer theory states that a shift in demand for one good has to be compensated by a shift in the opposite directions in the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization. |
| Ano: 2008 |
URL: http://purl.umn.edu/49878 |
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