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| Markovina, Jerko; Kovacic, Damir; Radman, Marija; Crep, Robert. |
| Today there are many agricultural products in the market with different designations and certificates which are as a proof of product quality and adherence to health standards. However, consumers sometimes find it difficult to differentiate these certificates and they have variable degrees of trust for them. In this article we tried to determine the consumers' general degree of trust in food safety and in the health safety of the fruit offered in Croatia. A comparison is made between the trust degrees for domestic and imported fruit. Consumers also expressed their opinion about the need for various certificates that guarantee the health safety of food products. In this respect, we also tried to determine the various degrees of trust for different... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Health; Safety; Trust; Fruit; Guarantee; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/7775 |
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| Markovina, Jerko; Kovacic, Damir. |
| the goal of this article was to determine the importance of apple attributes using two research techniques – self-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results of self-explicated and conjoint analysis procedures revealed differences in ranking of apple attributes regarding their importance. It is demonstrated that conjoint analysis gives more detailed results and that it is not influenced by respondents’ tendency to give socially acceptable answers. The results of conjoint analysis also give more information for the producers of apples who can use them to create a product that matches consumers’ wishes. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Apple; Conjoint analysis; Self-explicated method; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/44401 |
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