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STOCHASTIC EFFICIENCY ANALYSIS OF ALTERNATIVE BASIC MAIZE MARKETING STRATEGIES AgEcon
Strydom, D.B.; Grove, Bennie; Kruger, Y.; Willemse, B.J..
The use of modern marketing strategies to minimize risk exposure is not a widely adopted practice under maize producers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvested; while the current market requires innovative strategies including the use of Futures and Options as traded on SAFEX. However, due to a lack of interest and knowledge of producers understanding of modern, complicated strategies the study illustrates by using a SERF and CDF that the use of three basic strategies namely a Put-, Twelve-segment-, Three-segment- can be more rewarding. These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. The results obtained from the...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing strategies; Futures; Options; SERF; Crop Production/Industries; Marketing.
Ano: 2010 URL: http://purl.umn.edu/96812
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