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| Kubota, Satoko; Kono, Hiroichi; Chiba, Takuhiro. |
| Expectations of exporting food and agricultural product to Malaysia have been substantially growing in Japan. Although Japan has two halal certification bodies recognized by Jabatan Kemajuan Islam Malaysia (JAKIM), it is unclear whether Malaysian consumers trust its certified processed foods. Thus, this study aims to clarify Malaysian consumers' preference for Hokkaido ice cream by conducting a conjoint analysis. The results show no significant difference in the level of consumer trust in halal certifications, indicating a distribution based on both Malaysian and Japanese certification bodies. Therefore, it is possible that Malaysian consumers would accept Japanese products with a halal certification approved by JAKIM. In addition, the willingness to pay... |
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Palavras-chave: Export possibility; Halal certification; Food functionality; Conjoint analysis; Malaysia. |
| Ano: 2017 |
URL: http://ir.obihiro.ac.jp/dspace/handle/10322/4465 |
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| Kubota, Satoko; Sawano, Hirotsugu; Kono, Hiroichi. |
| Consumers have recently become more concerned about food additives and food safety. Since its first meeting on September 17, 2003, the Risk Communication Expert Committee has studied and discussed the ideal methods to communicate risk related to food safety issues in response to a Food Safety Commission request. However, there are only a few case studies that actually apply to risk communications. This study aims to analyze consumer preferences for antioxidant-free wine and suggest a tool for risk communications. The study uses a two-stage method: in the first, the analysis identified different types of consumers according to their views of antioxidant-free labels using structural equation model (SEM) analysis; the second stage incorporated the consumer... |
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Palavras-chave: Antioxidant-free wine; Conjoint analysis; Food safety; Risk communication; Structural equation models. |
| Ano: 2017 |
URL: http://ir.obihiro.ac.jp/dspace/handle/10322/4546 |
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