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Registros recuperados: 8
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WACHSTUMSDYNAMIK GENOSSENSCHAFTLICHER GRUPPEN- Eine okonomische Analyse genossenschaftlicher Gruppengrosse und Genossenschafts... AgEcon
Lasowski, Ophir; Kuhl, Rainer.
Cooperatives are not only a legal form, but also a form of organisation, which is owned by a group of individuals. For gaining and sustaining competitiveness cooperatives are forced to grow into certain minimum optimal size categories. Common measures of size are turnover or total assets. But, for cooperatives the number of members has been a quite popular measure for cooperatives' success, size, and their attractiveness. Although often mentioned, the number of members has only been taken as a given value, ignoring the influence of the group itself on its own size. However, there has been no attempt to measure the potential size of a group and its growth dynamic under a given set-up. With the development of a strategic decision game for a hypothetical...
Tipo: Conference Paper or Presentation Palavras-chave: Cooperatives; Growth Dynamic; Group-Size; Competition; Member-Value; Strategic Game; Agribusiness.
Ano: 2006 URL: http://purl.umn.edu/14974
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Quality Assurance and other Marketing Management Elements as Key Success Factors for Entering a New Market: a Case Presentation of Functional Food Market in Indonesia AgEcon
Puspa, Jofi; Kuhl, Rainer.
Based on its distinctive profiles functional-food (FF) can be considered as a mixture of food and pharmaceutical items. Apparently, these different characteristics that exist beyond conventional food products contribute success of the commercialization of new innovative FFs. Therefore, assumption can be made by arguing that for the marketing a FF a distinctive marketing-strategic beyond the one usually used for the conventional food products must be employed. This study was pursued with the main aims to understand the consumer’s psychological factors and to find out elements important to setting up the marketing strategy. These two findings will be then used as basis for designing a distinctive marketing strategy for a FF. We found that consumer’s...
Tipo: Conference Paper or Presentation Palavras-chave: Product quality; Communication; Segmentation; Key success factors for market entry; Functional food in Indonesia.; Financial Economics; International Relations/Trade.
Ano: 2007 URL: http://purl.umn.edu/7848
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Hedonic and Utilitarian Motives for Consumers’ Learning Processes: The GDA Food Label AgEcon
Puspa, Jofi; Kuhl, Rainer.
As one of the stimuli flows in the food market the GDA-labeling was established in 2007. The original concept of introducing this label was to provide information that may bring about more healthy eating patterns. Four years after launching it seems relevant to understand how well the consumers have adopted to that information. Consumer learning that occurs through exposure to external sources of information such as GDA-labeling can happen consciously or subconsciously, on a high involvement level or due to the presence of more conducive situation. Therefore understanding learning process and its substantiations such as utilitarian and hedonic motives are salient issues. This study has aims to understand learning process of GDA-label and to determine two...
Tipo: Conference Paper or Presentation Palavras-chave: Motivation; Nutrient-Labeling; Attitude; Intentional behavior; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/116429
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Dynamic Capabilities in the Food Industry? - On the Applicability of the Evolutionary Orientated Resource Based View of Firm AgEcon
Voigt, Tim; Kuhl, Rainer.
An important indicator or even the crucial factor of the competitiveness of a company can be seen in its innovative capacity, i.e. the abstract capacity to launch continuous product innovations and to implement the required processes in the internal structure of an organization. This is also true for the food industry as several studies of the broad area of innovations in the food market have shown (Galizzi/Venturini, 1996). From a more macroeconomic perspective, the national innovation systems have been analyzed, as well as general trends in the food sector (Menrad, 2001). In the empirical literature we find several surveys analyzing the influence of the innovative performance of firms in the food industry (Herrmann et al., 1996; McNamara et al., 2003)....
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Industrial Organization.
Ano: 2007 URL: http://purl.umn.edu/6614
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Building Consumer’s Trust through Persuasive Interpersonal Communication in a Saturated Market: The Role of Market Mavens AgEcon
Puspa, Jofi; Kuhl, Rainer.
This study has aims i.e. (1) to investigate the role of inherent personal knowledge in affecting trust, (2) to investigate whether mavens play a role in improving recipient’s knowledge level and trust. We have conducted a study, which involved a total of 134 students as respondents. Correlation between subjective knowledge and trust achieved a medium level, while objective knowledge related to trust at a very low level. Trust in the low-maven-group is the lowest in comparison with the medium- and high- mavens. This study indicates that there are different results in terms of effects of information provided by three different maven groups.
Tipo: Conference Paper or Presentation Palavras-chave: Institutional and Behavioral Economics; Marketing.
Ano: 2006 URL: http://purl.umn.edu/7752
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Competencies of Reconfiguration in Product Development – The Case of Convenience Food AgEcon
Voigt, Tim; Kuhl, Rainer.
Convenience food is characterized by a value added to the product core that corresponds to fast changing consumer needs. Thus, convenience food can be considered as an example of one of the most innovative product categories in the domain of the food industry. Concerning innovative activities the prevailing perception of convenience food is that all decisive impulses are coming from the market e.g. are driven by the power of demand. If so, than food producers have the chance to react on these impulses when developing novel convenience food solutions timely and close to the market development intent meeting the requirements of the consumers. In this paper we are going to propose a different viewpoint: firms who are developing, producing and selling...
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization.
Ano: 2008 URL: http://purl.umn.edu/49880
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Führungsverhalten beziehungsweise Führungsstile in Agrarunternehmen AgEcon
Andrea, Katja S.; Brodersen, Claus M.; Kuhl, Rainer.
The development of the relationship between employer and employee is an important aspect of management, i. e. management behaviour and management style play an important role with regard to the employee as a critical factor for success. Increasing average sizes of agricultural enterprises and numbers of employees and the missing hierarchical structures create the need for additional motivation opportunities. In the agricultural sector the quality performance of labour activities is difficult to control, therefore, it becomes even more important to discuss management behaviour and management styles. Management styles are mainly described theoretically in the literature but rarely for agricultural enterprises. An empirical study demonstrates that in practice...
Tipo: Journal Article Palavras-chave: Management behaviour; Management styles; Farm Management; Labor and Human Capital.
Ano: 2002 URL: http://purl.umn.edu/98121
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Risk and Contract Relationships AgEcon
Freier, Axel E.; Kuhl, Rainer.
The current structure of the German agri-food-sector is deduced from an increasing (international) competition and its division into small and medium business units particularly on the producers’ side. The roots of this development lie in a more a hundred year’s history of a productive branch that was intensively shaped by co-operatives. Nowadays this cooperative structure competes with networks and capital market-oriented firms that raise the question of the today’s role of cooperatives (see Kühl/ Hanf, 2004) In the following sections different approaches evaluating possible strategic paths of the actors within the production chain in the agri-food-sector will be presented. As a consequence risk issues agricultural economists have to address will be...
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies; Risk and Uncertainty.
Ano: 2009 URL: http://purl.umn.edu/59182
Registros recuperados: 8
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