| This paper is a preliminary analysis of the governance structure of the faire trade of orange juice between Brazil and France. Fair trade is an organizational field composed of complex organizational networks that maintain relations of mutual dependence and share the same values system. As fair trade is a subject that has received relatively little study and presents many particularities, an exploratory study was considered appropriate. Primary and secondary data were collected. In the case of the trade of orange juice between Brazil and France, two commercial networks were identified. The integrated network is constituted by professionals who specialize in fair trade, while the certified network includes more conventional commercial organizations, such as... |
