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| Kloeckner, Heike; Langen, Nina; Hartmann, Monika. |
| Country of Origin (COO) labeling has been shown in several studies to be an important extrinsic cue for consumers in their quality evaluation of food products such as olive oil. COO has not been discussed in the context of pepper; a spice which’s quality is highly dependant on its heritage. This is the first study that combines face-to-face interviews regarding attitudes, image and knowledge with a bind tasting of pepper and an investigation of consumer's WTP for pepper from different origins and processing characteristics. The study reveals that organic consumes are able to experience taste differences to due COO. They expect taste differences. But also concerned and involved consumers are not to that extent informed about COO that they rely in their... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2011 |
URL: http://purl.umn.edu/115963 |
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| Klockner, Heike; Langen, Nina; Hartmann, Monika. |
| Consumers associate with the quality of food its freshness (97%) and taste (93%) (e.g. GFK 2000). As the extrinsic cue country of origin serves as an indicator for the intrinsic cue taste it works as quality indicator (PETZOLDT ET AL. 2007; KROEBER-RIEL 2003). Indeed several studies reveal that country of origin labeling (COOL) plays an important role in consumers’ quality evaluation of food products (e.g. VAN ITTERSUM ET AL. 2001; HONG AND WYER 1989; ELLIOTT AND CAMERON 1994). Most studies investigating consumers’ preferences and willingness to pay for COOL focus on meat (e.g. VERBEKE AND WARD 2006; LOUREIRO AND MCCLUSKY 2000), olive oil (e.g. SANDALIDOU ET AL. 2002) or wine (e.g. SKURAS AND VAKROU 2002). Spices such as pepper have not been researched... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2010 |
URL: http://purl.umn.edu/61728 |
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