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Registros recuperados: 17 | |
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Larson, Ronald B.. |
A recent review of food retailer pricing found evidence that much of the behavior was inconsistent with traditional economic models (Li, Sexton & Xia, ARER 2006). These inconsistencies may stem from the theoretical foundation that firms use to guide their pricing. When firms can influence price, they often use pricing principles from psychology, based on buyer behavior instead of utility maximization. These principles have been incorporated into the marketing approach to pricing. A comparison of the economics and marketing approaches toward pricing found important differences and concluded that marketing principles provide: a richer and more empirically based treatment of the pricing issue from the buyer's perspective . . . ' (Skouras, Avlonitis... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Industrial Organization; Marketing. |
Ano: 2007 |
URL: http://purl.umn.edu/9872 |
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Larson, Ronald B.. |
Time-series analyses of food demand often add dummy or harmonic variables to shift intercept terms during periods when seasonal effects exist. However, variable coefficients may be influenced by seasonality and the effects may vary by region. In this paper, a cluster analysis of seasonality indices for food products shows that distinct regions exist with similar seasonal patterns. Researchers could use these clusters to test for season-region interactions when other information about seasonality is unavailable. |
Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
Ano: 1997 |
URL: http://purl.umn.edu/27845 |
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Larson, Ronald B.. |
For many years, retailers have been searching for research methods to help them identify ways to improve their merchandise presentation. Some have used sales data and the category-management process to make product-assortment and shelf-arrangement decisions. Others decided to do analysis at a larger scale, looking at an aisle of a store instead of at individual categories. While aisle management may have some advantages over category management, the two methods are not mutually exclusive. Category data could be used to decide how to arrange related items on the shelf and information on customer traffic, buyer preferences, and sales for a section of a store could be used to place the categories and allocate space to each category. This research discusses... |
Tipo: Journal Article |
Palavras-chave: Marketing. |
Ano: 2006 |
URL: http://purl.umn.edu/8554 |
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Larson, Ronald B.. |
Required courses for agribusiness degrees at forty-three schools were divided into six categories. The ranges in the percentage of required credits by category were quite large. Industry leaders, alumni, and employers have suggested increasing the course work on communications and business skills to improve the curricula. However, a comparison of degree requirements over time for a sample of twelve programs did not reveal major increases in emphasis for these areas. Departments should consider customer needs and competing programs as they review their curricula and attempt to add more value to their educational products. |
Tipo: Journal Article |
Palavras-chave: Teaching/Communication/Extension/Profession. |
Ano: 1996 |
URL: http://purl.umn.edu/27787 |
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Larson, Ronald B.. |
Food marketers regularly make references to meals and meal times. However, geographic variations in how consumers describe meals and in when meal occasions occur may limit the ability of foodservice providers, marketing researchers, and food manufacturers to effectively use any specific meal definitions. By understanding what words people use to label different meal events (e.g., "dinner" or "supper") in different areas, food marketers can improve their ability to communicate with consumers. |
Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
Ano: 2002 |
URL: http://purl.umn.edu/26834 |
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Registros recuperados: 17 | |
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