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Registros recuperados: 17
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KEY DEVELOPMENTS IN THE FOOD DISTRIBUTION SYSTEM AgEcon
Larson, Ronald B..
Many changes are occurring in food retailing. Forces driving these changes include the sales gains by supercenter, membership club, and convenience stores, the growing popularity of foodservice, the expansion of private label products (and the response by branded food manufacturers), and the identification of new consumer interests and concerns. These forces encouraged food processors, distributors, and retailers to improve the efficiency of the food distribution system. The Efficient Consumer Response and Efficient Foodservice Response initiatives are designed to lower the costs to move products through the system. These developments in the food distribution system have several important implications for other food and agricultural businesses.
Tipo: Working or Discussion Paper Palavras-chave: Supercenter; Membership Club; New Products; Private Label; Supermarket; Retailing; Efficient Consumer Response; Efficient Foodservice Response; Food Spending; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Industrial Organization; Marketing.
Ano: 1997 URL: http://purl.umn.edu/14350
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ATTITUDES TOWARD DISCOUNT COUPONS AND THEIR USE IN A RURAL COMMUNITY AgEcon
Larson, Ronald B..
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2002 URL: http://purl.umn.edu/27648
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Making Category Management More Practical AgEcon
Larson, Ronald B..
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2005 URL: http://purl.umn.edu/26777
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IMPROVING THE USE OF MULTIMEDIA TECHNOLOGY FOR LECTURES AgEcon
Larson, Ronald B..
Tipo: Journal Article Palavras-chave: Teaching/Communication/Extension/Profession.
Ano: 2004 URL: http://purl.umn.edu/27152
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FACING THE MEAL-SOLUTION DILEMMA AgEcon
Larson, Ronald B..
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2002 URL: http://purl.umn.edu/26829
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Discount Coupons: Beyond the Price Discount Effect AgEcon
Larson, Ronald B..
Paper included in Proceedings from the Promotion in the Marketing Mix: What Works, Where and Why, NEC-63 Conference, Toronto, Canada, 1994. Ellen Goddard and Daphne Taylor, editors, pp.42-52.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Demand and Price Analysis.
Ano: 1994 URL: http://purl.umn.edu/50331
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Agricultural Business Management Curricula AgEcon
Larson, Ronald B..
The required courses for agribusiness degrees at forty-three school were divided into six categories. Large ranges in the percentage of required credits by category were found. Comparisons with other curricula surveys showed that some changes occurred during the last ten to twelve years. Emphasis on business skills has increased while course work in technical agriculture has decreased. By considering customer needs and competitor innovations, departments can attempt to add more value to their educational products.
Tipo: Journal Article Palavras-chave: Agricultural business management curricula; Degree requirements; Communication skills; Agribusiness; Teaching/Communication/Extension/Profession.
Ano: 1996 URL: http://purl.umn.edu/90647
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Pricing Principles from Psychology for Agricultural Organizations with Market Power AgEcon
Larson, Ronald B..
A recent review of food retailer pricing found evidence that much of the behavior was inconsistent with traditional economic models (Li, Sexton & Xia, ARER 2006). These inconsistencies may stem from the theoretical foundation that firms use to guide their pricing. When firms can influence price, they often use pricing principles from psychology, based on buyer behavior instead of utility maximization. These principles have been incorporated into the marketing approach to pricing. A comparison of the economics and marketing approaches toward pricing found important differences and concluded that marketing principles provide: a richer and more empirically based treatment of the pricing issue from the buyer's perspective . . . ' (Skouras, Avlonitis...
Tipo: Conference Paper or Presentation Palavras-chave: Industrial Organization; Marketing.
Ano: 2007 URL: http://purl.umn.edu/9872
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Consumer Support for Food Tracing with RFID Technology AgEcon
Larson, Ronald B.; Rana, Kulmani.
Foodborne illness continues to be a significant problem and food traceability may help reduce the number and severity of outbreaks. One technology that could improve food tracing is radio frequency identification tags or RFID. However, some consumers may oppose the use of this technology because of its potential for reducing personal privacy. A survey of consumers asked about their support for an RFID tracing system for produce and for meat. Results suggest that some consumer privacy attitudes and privacy behaviors were negatively related to support for RFID tracing. Proponents of traceability with RFID may need to spend more time explaining the technology to consumers to reduce their concerns and anxieties. In addition, the results for produce...
Tipo: Conference Paper or Presentation Palavras-chave: Food Traceability; RFID technology; Consumer Survey; Meat Tracing; Produce Tracing; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103672
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CHANGES IN U.S. FOOD CONSUMPTION PATTERNS BY REGION AgEcon
Larson, Ronald B..
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2001 URL: http://purl.umn.edu/26517
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FOOD CONSUMPTION AND SEASONALITY AgEcon
Larson, Ronald B..
Time-series analyses of food demand often add dummy or harmonic variables to shift intercept terms during periods when seasonal effects exist. However, variable coefficients may be influenced by seasonality and the effects may vary by region. In this paper, a cluster analysis of seasonality indices for food products shows that distinct regions exist with similar seasonal patterns. Researchers could use these clusters to test for season-region interactions when other information about seasonality is unavailable.
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 1997 URL: http://purl.umn.edu/27845
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Supermarket Selection by Singles in the Midwest AgEcon
Larson, Ronald B.; Steinhofer, Kelley.
This study focused on the attributes singles aged 25 to 39 want in stores. Young single without children were mailed a survey about their supermarket attribute preferences and shopping and eating habits. Most of their preferences were similar to national averages. However, some common preconceptions were not supported.
Tipo: Conference Paper or Presentation Palavras-chave: Supermarket customers; Market segmentation; Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/19429
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THE HOME MEAL REPLACEMENT OPPORTUNITY: A MARKETING PERSPECTIVE AgEcon
Larson, Ronald B..
Many food retailers perceive home meal replacements (HMR) or meal solutions as major opportunities for sales growth. These fully- or partially-prepared foods appear to solve growing consumer needs: lack of time, lack of skill, and lack of desire to prepare food. However, a recent financial review of the foodservice operations at 10 large supermarket chains found that the average store's prepared food operation was losing money. The study identified three important areas that supermarkets need to improve: product shrink, employee training, and promotion. These three areas are closely linked with the design and marketing of the HMR concept. To increase the profitability of their HMR programs, supermarkets and restaurants need to address the seven key...
Tipo: Working or Discussion Paper Palavras-chave: Home Meal Replacement; Meal Solutions; Prepared Food; Food Marketing Strategy; Convenience; Takeout Food; Supermarket; Restaurant; Central Kitchen; Foodservice; Agribusiness; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 1998 URL: http://purl.umn.edu/14310
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Core Principles for Supermarket Aisle Management AgEcon
Larson, Ronald B..
For many years, retailers have been searching for research methods to help them identify ways to improve their merchandise presentation. Some have used sales data and the category-management process to make product-assortment and shelf-arrangement decisions. Others decided to do analysis at a larger scale, looking at an aisle of a store instead of at individual categories. While aisle management may have some advantages over category management, the two methods are not mutually exclusive. Category data could be used to decide how to arrange related items on the shelf and information on customer traffic, buyer preferences, and sales for a section of a store could be used to place the categories and allocate space to each category. This research discusses...
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 2006 URL: http://purl.umn.edu/8554
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CHANGING EMPHASIS IN AGRIBUSINESS CURRICULA AgEcon
Larson, Ronald B..
Required courses for agribusiness degrees at forty-three schools were divided into six categories. The ranges in the percentage of required credits by category were quite large. Industry leaders, alumni, and employers have suggested increasing the course work on communications and business skills to improve the curricula. However, a comparison of degree requirements over time for a sample of twelve programs did not reveal major increases in emphasis for these areas. Departments should consider customer needs and competing programs as they review their curricula and attempt to add more value to their educational products.
Tipo: Journal Article Palavras-chave: Teaching/Communication/Extension/Profession.
Ano: 1996 URL: http://purl.umn.edu/27787
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NEW INSIGHTS INTO THE HOME MEAL REPLACEMENT OPPORTUNITY AgEcon
Larson, Ronald B..
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 1999 URL: http://purl.umn.edu/26788
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WHEN IS DINNER? AgEcon
Larson, Ronald B..
Food marketers regularly make references to meals and meal times. However, geographic variations in how consumers describe meals and in when meal occasions occur may limit the ability of foodservice providers, marketing researchers, and food manufacturers to effectively use any specific meal definitions. By understanding what words people use to label different meal events (e.g., “"dinner”" or “"supper"”) in different areas, food marketers can improve their ability to communicate with consumers.
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2002 URL: http://purl.umn.edu/26834
Registros recuperados: 17
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