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DEMAND FOR CREDENCE CHARACTERISTICS IN BEEF AgEcon
Kola, Jukka; Latvala, Terhi.
The recent food crises in Europe have raised public concerns about the quality and safety of food. The growing concern among the consumers towards food safety issues has increased the demand for quality attributes. Most quality properties of food products can be considered as credence characteristics, quality of which cannot be inferred before the purchase, and sometimes not even after the purchase. The aim of this study is to evaluate, both qualitatively and quantitatively, the value of new information about and the information systems set for credence characteristics of beef. Economics of information is the theoretical framework. The quantitative approach focuses to measure the ex ante value of credence characteristics, and the method of contingent...
Tipo: Conference Paper or Presentation Palavras-chave: Beef; Information; Credence attributes; Contingent valuation; Willingness to pay; Demand and Price Analysis.
Ano: 2002 URL: http://purl.umn.edu/19703
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Meat Consumption Patterns and Intentions for Change Among Finnish Consumers AgEcon
Latvala, Terhi; Niva, M.; Makela, Jarmo; Pouta, Eija; Heikkila, Jaakko; Koistinen, Laura; Forsman-Hugg, Sari; Kotro, Jaana.
During the past few decades, meat has increasingly become a subject of controversies relating to health and safety, environment, and animal welfare. Even though these changes in perceptions of meat are not yet visible in aggregate consumption figures, they can be observed in individual consumption patterns and as intentions to change the consumption. In this study, we examine changes in meat consumption among the Finnish consumers taking into account both stated changes in the past and intended changes in the future. Based on these changes, we identify consumer segments and investigate in which ways these segments differ from each other socio-demographically and with respect to current meat consumption and the stated reasons for the change. The latent...
Tipo: Conference Paper or Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries.
Ano: 2011 URL: http://purl.umn.edu/114393
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Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay AgEcon
Latvala, Terhi.
This paper analysed factors contributing to consumers’ willingness to pay (WTP) for increased quality information. The empirical scope of the study was restricted to beef, because the beef labelling system enables reliable tracing of quality attributes. The results showed that consumer perceptions of specific risks in food partly explain their WTP. Also negative experiences heard from other people increased the probability of WTP. Trust seems to be extremely significant factor in WTP models. This study implies that the majority of the respondents trust the food safety authorities and the co‐operation of all stakeholders in the food chain.
Tipo: Journal Article Palavras-chave: Risk; Trust; Information; Beef; Willingness to pay.; Food Consumption/Nutrition/Food Safety; Industrial Organization; Risk and Uncertainty.
Ano: 2011 URL: http://purl.umn.edu/101282
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Demand for and Value of Credence Characteristics: Case Beef AgEcon
Latvala, Terhi; Kola, Jukka.
The aim of this study is to evaluate both qualitatively and quantitatively the value of new information about and the information systems set for credence characteristics of beef. Economics of information is our theoretical framework. The quantitative approach focuses to measure the ex ante value of credence characteristics, and the method of contingent valuation is applied for this purpose. Results indicate that 59 % of Finnish consumers are willing to pay more to get information about safety and quality of beef products. Consumers are most concerned with diseases caused by food of animal origin. Genetically modified organisms (GMOs) are not considered as the mosthazardous risk factor in food products. However, if the beef products contain GMOs used in...
Tipo: Conference Paper or Presentation Palavras-chave: Beef; Information; Credence attributes; Contingent valuation; Willingness to pay; Food Consumption/Nutrition/Food Safety.
Ano: 2002 URL: http://purl.umn.edu/24841
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Consumers' Willingness to Pay for Additional Information on Food Quality and Safety AgEcon
Latvala, Terhi; Kola, Jukka.
Most quality properties of food products can be considered as credence characteristics, quality of which cannot be inferred before the purchase, and sometimes not even after the purchase. Our objective is to assess how much consumers are willing to pay (WTP) for meat products, of which e.g. origins and production practices are known, especially with regard to safety issues. Results indicate that 59 % of Finnish consumers are willing to pay more to get information about safety and quality of beef products. Consumers are most concerned with diseases caused by food of animal origin.
Tipo: Conference Paper or Presentation Palavras-chave: Beef; Information; Credence attributes; Willingness to pay; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2004 URL: http://purl.umn.edu/24980
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Profitability of and Reasons for Adopting Automatic Milking Systems AgEcon
Latvala, Terhi; Pyykkonen, Perttu.
Adopting an automatic milking system (AMS) on a dairy farm decreases the hours spent on animal husbandry by approximately 30 per cent. When comparing a milking parlour and the AM-system, the main economic benefit clearly results from the decrease in labour costs in automatic milking. In terms of economic profitability, the net profit in AM-system remains above that of the milking parlour system. On dairy farms the main reasons for adopting automatic milking are linked to the workload and physical loading. A more flexible working time distributes the workload evenly during busy cultivation periods. More flexible leisure time is also important. Producers also want to enhance the welfare and health of the animals by increasing the milking frequency of highly...
Tipo: Conference Paper or Presentation Palavras-chave: Automatic milking system; Profitability; Labour costs; Livestock Production/Industries; Q12; Q16.
Ano: 2005 URL: http://purl.umn.edu/24534
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Risk, Information and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay AgEcon
Latvala, Terhi.
The safety of food in the food chain has become an increasingly interesting issue to consumers and the media. It has also become a source of concern, as the amount of information on the risks related to food safety continues to expand. The purpose of this study was to identify factors contributing to consumers’ willingness to pay for increased quality information. The second purpose of this study was to examine what kind of information flows are required to ensure quality and safety in the food chain for beef, and who should produce that information. Studying the willingness to pay of consumers makes it possible to determine whether the consumers consider the quantity of information available on the safety and quality of beef sufficient. The empirical...
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods; Risk and Uncertainty.
Ano: 2010 URL: http://purl.umn.edu/100594
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IMPACT OF INFORMATION ON THE DEMAND FOR CREDENCE CHARACTERISTICS AgEcon
Latvala, Terhi; Kola, Jukka.
Most quality properties of food products can be considered as credence characteristics, quality of which cannot be inferred before the purchase, and sometimes not even after the purchase. Our objectives are: (1) To assess how much consumers are willing to pay (WTP) for meat products, of which e.g. origins and production practices are known, especially with regard to safety issues; (2) To compare the applicability, reliability, and efficiency of safety information provided by either private companies or public institutions, and (3) to explore the possibility of the so-called information paradox: is more information always better – or more beneficial – information?
Tipo: Journal Article Palavras-chave: Demand and Price Analysis.
Ano: 2003 URL: http://purl.umn.edu/34531
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