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Hanagriff, Roger D.; Lau, Michael H.; Rogers, Sarah L.. |
Texas wineries were surveyed regarding their participation in wine marketing activities, annual changes in gross sales, and level of sales growth attributed to Texas Department of Agriculture’s funding support. The response from the 93 registered Texas wineries was 53 wineries, which was a 57 percent response rate. Senate Bill 1370 allocated $725,000 for marketing and promotion of Texas wines. Combining the $725,000 with the normal funding of $250,000 creates $975,000 in annual support to the Texas wine industry to be used in marketing Texas wine. The most utilized funded activities are promotional materials and wineries attending TDA supported wine events. Ninety-two percent of Texas wineries recognized an increase in awareness for the Texas wine industry... |
Tipo: Working or Discussion Paper |
Palavras-chave: Community/Rural/Urban Development; Marketing; Public Economics. |
Ano: 2008 |
URL: http://purl.umn.edu/44088 |
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