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	Provedor de dados AgEcon (6) Autor Lehota, Jozsef (6) Horvath, Agnes (3) Komaromi, Nandor (2) Fodor, Monika (1) Gyenge, Balazs (1) Hamori, Judit (1) Lehota, Zsuzsanna (1) Szabo, Zoltan (1) Mais... Palavra-chave Food Consumption/Nutrition/Food Safety (4) Marketing (4) Consumer/Household Economics (3) Segmentation (3) Agribusiness (2) Consumer behaviour (2) Factor and cluster analyses (2) Fogyasztói magatartás (2) Research Methods/ Statistical Methods (2) Szegmentáció (2) Beszerzési magatartás (1) Cluster analysis (1) Consumer ethnocentrism (1) Crop Production/Industries (1) Donovan & Rossiter’s store atmosphere model (1) Faktor és klaszterelemezés (1) Faktor és klaszterelemzés (1) Food consumer behaviour (1) Functional food (1) Funkcionális élelmiszer (1) Mais... Tipo do documento Journal Article (4) Book (2) Ano 2010 (2) 2008 (3) 2007 (1) País United States (6) Idioma Inglês (4) Húngaro (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 6 Primeira ... 1 ... Última Examination of the consumers’ ethnocentrism and products’ origin in the case of Hungarian foodstuffs AgEcon Hamori, Judit; Horvath, Agnes; Lehota, Jozsef. ‘Consumer ethnocentrism’ is defined as consumers’ beliefs about the appropriateness or morality of purchasing domestic and foreign-made products. As a consequence of the influx of foodstuffs of dubious origin into Hungary and the increasing number of food scandals, demand for Hungarian foodstuffs of reliable origin has increased. Consumers, however, do not necessarily acquire information from the most reliable sources in the course of purchasing and most of them are not fully aware of what the trademarks featured on the various products mean. Our questionnaire survey sought answers to the questions of how respondents regard Hungarian products and what segments can be distinguished from the aspect of their attitudes concerning Hungarian products. We... Tipo: Journal Article Palavras-chave: Consumer ethnocentrism; Hungarian food products; Trademarks; Questionnaire survey; Cluster analysis; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2010 URL: http://purl.umn.edu/93121 PREVALENCE OF THE APPLICATION OF INTEGRATED PEST CONTROL AND INTEGRATED PRODUCTION TECHNIQUES IN FRUIT (APPLE) PRODUCTION IN HUNGARY AgEcon Lehota, Jozsef; Szabo, Zoltan; Lehota, Zsuzsanna. The introduction of integrated crop protection and integrated fruit (apple) production technologies in commercial production and its development into a marketing strategy are indispensable if the risks relating to chemical residues are to be mitigated. In the framework of the 6th Network of Excellence programme we reviewed the conditions of the introduction of the technologies and the role of retail chains in seven countries. The methods used in the study included questionnaire survey and the conducting and evaluating of semi-structured expert interviews. The components of consumer behaviour were studied on a sample of 328 customers (of a hypermarket and a supermarket), in expert interviews with employees of two retail chains in charge of purchasing goods,... Tipo: Journal Article Palavras-chave: Integrated crop protection; Integrated fruitproduction (apples); Questionnaire survey and expert interviews; Producers; POs; Wholesalers and retailers; Integrált növényvédelem; Integrált növénytermelés (alma); Kérdőíves felmérés és szakértői interjúk; Termelők; TÉSZ-ek; Nagy- és kiskereskedők; Agribusiness; Crop Production/Industries; Marketing. Ano: 2010 URL: http://purl.umn.edu/99208 A FELDOLGOZOTT FUNKCIONÁLIS ÉLELMISZEREK FOGYASZTÓI SZEGMENTÁLÁSA ÉS MAGATARTÁSI JELLEMZŐI AgEcon Lehota, Jozsef; Komaromi, Nandor. A funkcionális élelmiszerek (friss és feldolgozott) hozzáadott értéket jelentenek a fogyasztók és a termelők részére egyaránt. A funkcionális élelmiszerek értékesítésének üteme a világban és az újonnan megjelenő piacokon – köztük Magyarországon – meghaladja az élelmiszerek értékesítésének átlagos növekedési ütemét, de még jelenleg is csak réspiacnak tekinthető. A fogyasztói magatartást a Black – Campbell (2006) által adaptált, funkcionális élelmiszerválasztási modell alapján elemeztük. A primer kutatásunk 1060 fős 15 év feletti országos reprezentatív mintára épült. Az adatbázist az eredeti változók alapján K-közép módszerrel klasztereztük. A hazai funkcionális élelmiszerfogyasztókat 5 szegmensbe soroltunk be, amelyeket összehasonlítottunk és jellemeztünk.... Tipo: Book Palavras-chave: Funkcionális élelmiszer; Fogyasztói magatartás; Szegmentáció; Faktor és klaszterelemezés; Functional food; Consumer behaviour; Segmentation; Factor and cluster analyses; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods. Ano: 2008 URL: http://purl.umn.edu/43243 Segments in the market of Hungarian institutional catering AgEcon Lehota, Jozsef; Horvath, Agnes; Fodor, Monika. In our paper we are aiming to present food preference as a way of consumption typical of the individuals and consequently, a way of eating characterising working days. To carry out a more detailed preference examination, factor analysis was carried out followed by cluster analysis based on the segmenting effect of food consumer preferences. The role and the main features of institutional catering were analysed in comparing the segments of the whole sample and research. We assume that the differences outlined on the level of food preferences are reflected in choosing the way and circumstances of eating thus influencing the choice between several alternatives typical of working days. Tipo: Journal Article Palavras-chave: Food consumer behaviour; Out of home consumption; Institutional catering; Segmentation; Food Consumption/Nutrition/Food Safety. Ano: 2008 URL: http://purl.umn.edu/46445 SZARVASGOMBA FOGYASZTÓI ÉS BESZERZÉSI MAGATARTÁSÁNAK SZEGMENTÁLÁSA ÉS JELLEMZŐI AgEcon Lehota, Jozsef; Komaromi, Nandor. Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed the consuming behaviour on a domestic representative sample (1060 people older than 16) and 113 persons were consumers of meals with truffle. The data base was evaluated with the help of factor and cluster analysis. We have defined three consumer segments that were characterised with the demographic factors, frequency of consumption and the behaviour characteristics. We have analysed buying behaviour on sample of 63 restaurants. Tipo: Book Palavras-chave: Szarvasgomba; Fogyasztói magatartás; Beszerzési magatartás; Szegmentáció; Faktor és klaszterelemzés; Truffle; Consumer behaviour; Segmentation; Factor and cluster analyses; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2008 URL: http://purl.umn.edu/43244 An empirical research of the factors determining customer behaviour in food retail stores AgEcon Lehota, Jozsef; Horvath, Agnes; Gyenge, Balazs. For years the Institute of Marketing at Szent István University has been conducting research in customer and consumer behaviour. This research project focuses on which food shops retail customers choose when it comes to traditional food. This paper briefly summarizes qualitative findings and offers a preliminary analysis of the project’s quantitative stage. Using six focus groups, the qualitative phase tried to identify factors that impact on how food retail shops were chosen. The goal was to pinpoint individual steps in the decision-making process. Shops selected for study were: hypermarkets, supermarkets, discount stores, small shops, markets, specialised stores and cash & carry stores. Following this, using data from the qualitative results, a... Tipo: Journal Article Palavras-chave: Kelly’s repertory grid technique; Qualitative research; Quantitative research; Monroe & Guiltinan’s store choice model; Donovan & Rossiter’s store atmosphere model; Store characteristics; Segments of hypermarket patrons.; Research Methods/ Statistical Methods. Ano: 2007 URL: http://purl.umn.edu/107650 Registros recuperados: 6 Primeira ... 1 ... Última

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