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| Li, Lan; Carman, Hoy F.; Sexton, Richard J.. |
| Using a unique micro dataset and advanced panel models, this study examines the effects of demand shocks on grocery retail price for avocados, a key Californian fresh produce commodity. Retail prices for avocados exhibited countercyclical movements over seasonal demand shocks for avocados associated with some holidays and events. Demand for avocados is shown to be higher during some holidays/events, e.g., Christmas/New Year, Super Bowl Sunday, and Cinco de Mayo. Super Bowl Sunday and Cinco de Mayo are identified as holidays/events associated with idiosyncratic demand peaks for avocados, but not associated with high aggregate consumer demand. Retail price and margin were significantly lower during some holidays/events associated with high demand for... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Retail price; Retail price determination; Countercyclical price movement; Dynamic panel model; GMM; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/6251 |
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| Li, Lan; Carman, Hoy F.; Sexton, Richard J.. |
| Rising concentration and consolidation of sales among large supermarket chains in the U.S. and other countries, due in part to a recent wave of mergers in food retailing, have made retailers' role in the food industry a topical issue. Using a unique micro dataset, this paper investigates retailer pricing issues for avocados, a key California specialty commodity, and analyzes the implications of retailer pricing behavior for the effectiveness of avocado industry advertising programs. The methodologies developed and the results achieved in this study should have broad applications across the produce sector, the food industry, and the grocery retail market. We find that retail prices for avocados are highly dispersed both spatially and temporarily. The... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: F13; L1; L81; Q1; Q13; Demand and Price Analysis; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/25494 |
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| Sexton, Richard J.; Xia, Tian; Li, Lan. |
| This paper examines grocery retailers' ability to influence prices charged to consumers and paid to suppliers. We discuss how retailer market power manifests itself in terms of pricing and marketing strategies by setting forth and offering evidence in support of eight "stylized facts" of retailer pricing and brand decisions. We argue that little, if any, of this behavior can be explained by a model of a competitive, price-taking retailer, but that most of the indicated behavior was also inconsistent with traditional models of market power. Finally, we discuss the impacts of aspects of this retailer behavior on the upstream farm sector. |
| Tipo: Journal Article |
Palavras-chave: Grocery retailer; Market power; Price spread; Sales; Agribusiness; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10213 |
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