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| Govindasamy, Ramu; Italia, John; Liptak, Clare. |
| The purpose of this research was to gain a greater insight into the characteristics and beliefs consumers draw upon while selecting the produce they purchase. Health and environmental risk perceptions of many agricultural inputs and products were also collected as well as demographic information. Nineteen produce characteristics were ranked by consumers. Locally grown produce and the country of origin were among the least important characteristics while freshness, taste/flavor, cleanliness, health value and absence of pesticides were among the most important characteristics. The survey also showed that most consumers made use of nutritional information and labeling while shopping for food and those who did, felt it aided them in making better purchase... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1997 |
URL: http://purl.umn.edu/36739 |
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