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	Provedor de dados AgEcon (2) Autor Hu, Wuyang (2) Liu, Yun (2) Yang, Shang-Ho (2) Guan, Huanda (1) Mupandawana, Malvern (1) Palavra-chave D12 (2) Fair trade coffee (2) Food Consumption/Nutrition/Food Safety (2) Q13 (2) Agribusiness (1) China (1) Chinese market (1) Consumer/Household Economics (1) Demand and Price Analysis (1) International Relations/Trade (1) Interval regression (1) Marketing (1) Product information (1) Research Methods/ Statistical Methods (1) Willingness to pay (1) Willingness-to-pay (1) Mais... Tipo do documento Article (1) Presentation (1) Ano 2012 (2) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Product Information and Willingness-to-Pay: A Case Study of Fair Trade Coffee on Chinese Market AgEcon Yang, Shang-Ho; Guan, Huanda; Hu, Wuyang; Liu, Yun. Poster Presentation Tipo: Presentation Palavras-chave: Product information; Willingness-to-pay; Fair trade coffee; Chinese market; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods; D12; Q13. Ano: 2012 URL: http://purl.umn.edu/124360 Consumer Willingness to Pay for Fair Trade Coffee: A Chinese Case Study AgEcon Yang, Shang-Ho; Hu, Wuyang; Mupandawana, Malvern; Liu, Yun. Coffee consumption in China has seen a significant rise in recent years. This study seeks to explore the determinants of coffee consumption in China with a specific focus on fair trade coffee. In a survey of 564 respondents in Wuhan City, consumers’ willingness to pay (WTP)for fair trade labeled coffee was measured. This study uses an interval regression to investigate individual demographic and consumption characteristic impacts on WTP. Results show that on average, consumers were willing to pay 22% more for a medium cup of fair trade coffee compared with traditional coffee. In addition, other variables that indicated a higher WTP included female consumers, consumers who made their own coffee, and consumers who planned to consume more coffee in the... Tipo: Article Palavras-chave: China; Fair trade coffee; Interval regression; Willingness to pay; Food Consumption/Nutrition/Food Safety; International Relations/Trade; D12; Q13. Ano: 2012 URL: http://purl.umn.edu/120449 Registros recuperados: 2 Primeira ... 1 ... Última

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