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| Mennecke, Brian; Townsend, Anthony M.; Hayes, Dermot J.; Lonergan, Steven. |
| This study utilizes an analysis technique commonly used in marketing, the conjoint method, to examine the relative utilities of a set of beef steak characteristics considered by a national sample of 1,432 U.S. consumers, as well as additional localized samples representing undergraduate students at a business college and in an animal science department. The analyses indicate that among all respondents, region of origin is by far the most important characteristic; this is followed by animal breed, traceability, the animal feed used, and beef quality. Alternatively, the cost of cut, farm ownership, the non-use of growth promoters, and whether the product is guaranteed tender were the least important factors. Results for animal science undergraduates are... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Conjoint market analysis; Consumer preferences; Country of origin; Steak quality; Traceability; Transactions costs; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries. |
| Ano: 2006 |
URL: http://purl.umn.edu/18539 |
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