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	Provedor de dados AgEcon (1) Autor Lulfs-Baden, Frederike (1) Mellin, Matthias (1) Spiller, Achim (1) Zuhlsdorf, Anke (1) Palavra-chave Consumer/Household Economics (1) Customer satisfaction (1) Direct marketing (1) Farm products (1) Marketing (1) Partial least square analysis (1) Production Economics (1) Q10 (1) Q13 (1) Q16 (1) Service quality (1) Mais... Tipo do documento Journal Article (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Customer Satisfaction in Farmer-to-consumer Direct Marketing AgEcon Lulfs-Baden, Frederike; Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias. The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction. Tipo: Journal Article Palavras-chave: Direct marketing; Customer satisfaction; Partial least square analysis; Service quality; Farm products; Consumer/Household Economics; Marketing; Production Economics; Q10; Q13; Q16. Ano: 2008 URL: http://purl.umn.edu/53644 Registros recuperados: 1 Primeira ... 1 ... Última

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