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| Lund, Thomas Bøker; Jensen, Katherine O’Doherty; Andersen, Laura Mørch. |
| I DETTE KAPITEL tegnes et billede af danskernes holdninger til økologi og deres indkøbs- og forbrugsadfærd i forhold dertil. Dette gøres ved at beskrive forskellige grupper, såkaldte segmenter, af danske husholdninger. Det viser sig, at økologisk forbrug i Danmark ikke længere udelukkende bæres af en lille, eksklusiv gruppe af overbeviste forbrugere, som formentlig stod for størstedelen af forbruget i 1990’erne. I kapitlet beskrives to yderligere segmenter, der er positivt indstillede til økologiske fødevarer. De forbrugere, som falder ind under det ene segment, kan kaldes mad-engagerede, mens det andet segment består af forbrugere, vi kalder discountorienterede. Disse to segmenter har en relativt stor interesse for økologi, dog ikke med samme dedikation... |
| Tipo: Book chapter |
Palavras-chave: Consumer issues. |
| Ano: 2011 |
URL: http://orgprints.org/20747/4/20747.pdf |
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| Lund, Thomas Bøker; Andersen, Laura Mørch; Jensen, Katherine O’Doherty. |
| This study uses qualitative and quantitative data as well as household panel data regarding actual purchases of organic food in order to examine organic consumer profiles and recent developments of organic demand in Denmark. Six different segments of Danish households are identified, of which three are either indifferent or negative towards organic foods. Three distinct positively minded segments are also identified. These positively minded segments hold a very high share of all organic food sales on the Danish market and are also driving demand forward. This market can thus be said to be highly polarised. It can also be said to have matured insofar as positively oriented segments that differ in their food involvement, shopping behaviour and levels of... |
| Tipo: Working paper |
Palavras-chave: Values; Standards and certification Consumer issues. |
| Ano: 2010 |
URL: http://orgprints.org/18790/1/CONCEPTS_D_1_6_tblu_submitted.pdf |
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| Lund, Thomas Bøker; Andersen, Laura Mørch; Jensen, Katherine O’Doherty. |
| This study uses qualitative and quantitative data as well as household panel data regarding actual purchases of organic food in order to examine organic consumer profiles and recent developments of organic demand in Denmark. Six different segments of Danish households are identified, of which three are either indifferent or negative towards organic foods. Three distinct positively minded segments are also identified. These positively minded segments hold a very high share of all organic food sales on the Danish market and are also driving demand forward. This market can thus be said to be highly polarised. It can also be said to have matured insofar as positively oriented segments that differ in their food involvement, shopping behaviour and levels of... |
| Tipo: Working paper |
Palavras-chave: Values; Standards and certification Consumer issues. |
| Ano: 2012 |
URL: http://orgprints.org/20743/4/20743.pdf |
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| Andersen, Laura Mørch; Lund, Thomas Bøker. |
| I DETTE KAPITEL undersøges, hvordan forbruget af økologi har udviklet sig i perioden fra 2005 til 2007. Resultaterne viser, at de segmenter, der er beskrevet i kapitel 1, har meget forskellig adfærd både med hensyn til udvikling i generelt øko-forbrug og med hensyn til udvikling inden for forbruget af økologi i specifikke varegrupper. Overordnet set har den ene halvdel af befolkningen drevet den generelle vækst i øko-andelen, vi har set i perioden, mens den anden halvdel ikke har ændret sit forbrug signifikant. Med hensyn til forbrug i specifikke varegrupper er det interessant, at øko-andelene for frugt og grønt er steget relativt meget, og at en stor del af denne stigning kommer af, at nye husstande er begyndt at købe økologi. Kapitlet beskriver også,... |
| Tipo: Book chapter |
Palavras-chave: Consumer issues. |
| Ano: 2011 |
URL: http://orgprints.org/20748/4/20748.pdf |
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