| This paper seeks to identify the socioeconomic profile and consumer behaviors of a family farming retail market. This research was carried out in Santa Maria, Rio Grande do Sul state, Brazil, and is classified as exploratory/descriptive, obtained by secondary data analysis, application of questionnaires and bibliographic research. Questionnaires were applied to 68 retail consumers of a family farmers cooperative in the year 2021. Three distinct public profiles were identified, each with their own characteristics called young, adults and elderly. The highest degree of satisfaction was in the item “service” and the lowest average was in the item “price”. Through the correlation test of variables run with the Spearman correlation coefficient, it was found... |
