| Tends as backdrop the destabilization of the apiculture market due to the European blockade to the Brazilian exports of honey and growing need of promoting that important product of the Brazilian agribusiness, this study was accomplished looking for to evaluate the viability of the introduction of the honey in the school snack, as a marketing opportunity in the theory of Local Agrifood System (SIAL). The acceptability of the honey was evaluated, compared to other two equivalent already used in the school snack: the sugar-cane molasses and the jelly of fruits. It was identified a smaller acceptability of the honey in relation to the jelly for all the analyzed variables (color, aroma, flavor and texture) and larger in relation to the molasses (except in the... |
