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	Provedor de dados AgEcon (2) Autor Major, Anita (2) Hajdu, Istvanne (1) Konig, Gabor (1) Lakner, Zoltan (1) Palavra-chave Consumer/Household Economics (2) Food Consumption/Nutrition/Food Safety (2) Agriculture (1) Consumer study (1) Dairy industry (1) Decision tree approach (1) Direct-question survey (1) EU (1) Hungary (1) Logistic regression (1) Milk (1) Trade (1) Mais... Tipo do documento Journal Article (2) Ano 2007 (2) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Consumer behaviour in the Hungarian beer market AgEcon Hajdu, Istvanne; Major, Anita; Lakner, Zoltan. In the Hungarian food economy beer marketing remains something of an enigma. Based on a direct-question survey, focussing mainly on educated younger consumers, this article offers an overview of the most important characteristics of Hungarian beer consumption. It is important to stress that beer consumption is situational, meaning tied to specific consumption situations. Research results prove that logistic regression analysis is a suitable method for determining why consumers opt for specific beverages in specific consumption situations. To analyse targeted marketing, the application of heuristic methods, and decision trees provide a high degree of accuracy. This has proven true for consumers that drink non-alcoholic beers. Tipo: Journal Article Palavras-chave: Direct-question survey; Consumer study; Logistic regression; Decision tree approach; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. Ano: 2007 URL: http://purl.umn.edu/47016 Changes in the Hungarian dairy industry after EU accession AgEcon Konig, Gabor; Major, Anita. Since EU accession the Hungarian dairy industry’s domestic market has generally expanded as turnover and consumption have both grown, but this has been increasingly due to cheap imports, while the purchase and sale of domestic products has been decreasing or stagnating (both in the domestic and foreign markets). The growth in imports has cut Hungarian corporations domestic market share to 80%. In Hungary corporate concentration has become even more pronounced with large corporations further strengthening their position and smaller ones further shrinking. Moreover, foreign ownership prevails and has the primary aim of meeting domestic demand. Changes in ownership contribute to the strengthening of vertical integration. Still, in the EU corporate... Tipo: Journal Article Palavras-chave: Dairy industry; Milk; Hungary; EU; Agriculture; Trade; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. Ano: 2007 URL: http://purl.umn.edu/107654 Registros recuperados: 2 Primeira ... 1 ... Última

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