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	Provedor de dados AgEcon (1) Autor Chengappa, P.G. (1) Mangala, K.P. (1) Palavra-chave Agribusiness (1) Tipo do documento Journal Article (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última A novel agribusiness model for backward linkages with farmers: a case of food retail chain AgEcon Mangala, K.P.; Chengappa, P.G.. One of the leading food retail chains, ‘Spencers’ have established backward linkages with farmers for procuring fresh fruits and vegetables. The main strategy of this system ensures a steady and continuous supply of fresh vegetables to the food retail chain and flow of income to farmers. This linkage has been able to change the method of farming and the marketing arrangement followed by the food retail chains. The marketing arrangement by Spencers food retail chain has reduced the market risks and transaction cost of farmers and has helped them in breaking away from the clutches of traditional brokers/wholesalers/commission agents. Direct supply by farmers has allowed the retail chain to simultaneously increase control over quality, supply reliability and... Tipo: Journal Article Palavras-chave: Agribusiness. Ano: 2008 URL: http://purl.umn.edu/47886 Registros recuperados: 1 Primeira ... 1 ... Última

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