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| Marchesini, Sergio; Huliyeti, Hasimu; Canavari, Maurizio; Farneti, Alessandro. |
| China’s economy has grown at an impressive rate after the integration into the global trading system (WTO) in 2001, a major turning point in the Chinese economic history. The opening policy has increased business opportunities for both local and foreign operators; however, in spite of the great appeal of such cooperation, many obstacles yet exist: language, culture, education, business practices, and industrial development. Food products supply and access to the market are mastered by a relatively small group of businessmen: international buyers, purchasing agents, retailers and representatives of large-scale distribution chains. The perception they have of a potential source country is a key factor for a successful market approach. The present study aims... |
| Tipo: Working or Discussion Paper |
Palavras-chave: International Relations/Trade; Marketing. |
| Ano: 2007 |
URL: http://purl.umn.edu/6930 |
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| Marchesini, Sergio; Hasimu, Huliyeti; Regazzi, Domenico. |
| Consumers look for the highest affordable food quality, given their household budgets and perceptions of product quality. Such perception is however strictly related to culturally linked variables, and the importance attached to each component of the overall quality vary greatly among countries. Different perceptions lead to different purchase decisions. This concept is even clearer for the aspects of quality that cant be tested directly. Consumer goods may be divided into search, experience and credence goods, depending on when the consumer is capable of assessing their quality (before buying, after consuming or in the very long term). Most quality agro-food products, such as food with geographical indications (GIs) and low input food (LIFs), fall into... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Quality; Agro-food; Perception; Agribusiness. |
| Ano: 2007 |
URL: http://purl.umn.edu/7892 |
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| Marchesini, Sergio; Hasimu, Huliyeti; Canavari, Maurizio. |
| China is the most important pear producing country in the world, and one of the most important as far as it concerns apples. Nevertheless, its international role is not so relevant: traded volume in relation to production is relatively small yet growing fast. Xinjiang is a large and mainly deserted region in northwest China that covers one-sixth of China's land. However, thanks to abundant water resources, good lighting conditions and altitude, this area represents an ideal setting for pomefruit production, and has in fact a very long tradition. Unfortunately, due to a disadvantaged location and a poor economy this province do not attract enough capitals, passing unnoticed despite of its valuable resources. Economic analysis are therefore necessary to... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Production Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/14861 |
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