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	Provedor de dados AgEcon (1) Autor Markosyan, Armenak (1) McCluskey, Jill J. (1) Wahl, Thomas I. (1) Palavra-chave Antioxidants (1) Demand and Price Analysis (1) Functional food (1) Health Economics and Policy (1) Willingness to pay (1) Tipo do documento Conference Paper or Presentation (1) Ano 2007 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Functional Foods in the Marketplace: Willingness to Pay for Apples Enriched with Antioxidants AgEcon Markosyan, Armenak; Wahl, Thomas I.; McCluskey, Jill J.. The attention on so-called “functional foods” has been growing as consumers become more concerned with diet and nutrition. This article aims to measure consumers’ response to apples with “naturally enriched antioxidant coatings.” Surveys were conducted in grocery stores in Seattle, Washington and Spokane, Washington. The results suggest that consumers have a somewhat positive attitude towards functional foods in general and with apples enriched with antioxidants in particular. A contingent valuation technique was used to assess factors affecting consumers’ willingness to pay for the apples with antioxidant coatings. Consumers in the Spokane grocery stores are more likely to pay a premium for the new type of apples than consumers in Seattle. Consumers who... Tipo: Conference Paper or Presentation Palavras-chave: Functional food; Willingness to pay; Antioxidants; Demand and Price Analysis; Health Economics and Policy. Ano: 2007 URL: http://purl.umn.edu/9787 Registros recuperados: 1 Primeira ... 1 ... Última

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