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| Marques,Cristiane Soares Simon; Oaigen,Ricardo Pedroso; Moraes,Carina Martins de; Santos,Marcos Antônio Souza dos; Lourenço Júnior,José de Brito; Abel,Isis. |
| ABSTRACT The objective of this study was to identify different market segments for buffalo meat with target groups defined in the city of Belém, Pará, Brazil. Paired samples of beef and buffalo meat were given to 447 volunteers, and a sensory analysis of the products was conducted. After the tasting, a questionnaire was administered to obtain demographic (age, educational level, marital status) and economic (household income) data as well as information on the habits of respondents and preferences regarding buffalo meat. The factors were estimated using the principal components method and the factors with characteristic roots greater than one were extracted. To check the suitability of the factorial model, Bartlett’s sphericity test and the... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Buffalo meat; Cluster analysis; Consumers. |
| Ano: 2016 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982016000600336 |
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