|
|
|
| Registros recuperados: 38 | |
|
|
| Zhou, Guzhen; Tran Cong, Chinh; Poerwanto, Devie A.; Goodman, Lucas A.; Pelton, Marie E.; Vollaro, Michele; Childress, Ronald; Kaninda Tshikala, Sam; He, Xiao; Zheng, Zijuan; Maynard, Leigh J.. |
| A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a land-grant university where the Company’s products were introduced. Brand awareness grew but remained low during the study period. Average WTP estimates for the Company’s most popular product approximated the retail price and resembled WTP for a competing brand. Average WTP for the Company’s other products, however, was considerably lower than the retail price. Significant WTP differences existed among some consumer segments. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Willingness-to-Pay; Consumer Segment; University Foodservice; Conjoint analysis; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/61332 |
| |
|
| |
|
|
| Burdine, Kenneth H.; Maynard, Leigh J.; Meyer, A. Lee. |
| An econometric model was used to evaluate the impact that the Smithfield / Packerland merger had on the price differential between Holstein feeder steers and non-dairy feeder steers in Kentucky. Weekly data were used from the Kentucky Livestock Database and the Livestock Marketing Information Center. An increase in the Holstein / non-dairy feeder steer spread of more than $3.00 per hundredweight was associated with the time period following the merger. While the possibility remains that unidentified factors contributed to the wider spread, the contention that the merger was the cause could not be rejected. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/35107 |
| |
|
|
| Maynard, Leigh J.; Burdine, Kenneth H.; Meyer, A. Lee. |
| The goal of this research was to guide livestock producers in marketing, product design and pricing decisions. Tools included a focus group, a consumer taste-testing and willingness-to-pay survey, and a restaurant survey. Experience attributes of locally produced ground beef were especially competitive, and demand for credence attributes packaged under the "local" label appears consistent with a niche market that could justify verification programs. Restaurants are a potentially receptive outlet for local meats, allowing producers to avoid the barriers to entry in mainstream grocery outlets. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2003 |
URL: http://purl.umn.edu/27321 |
| |
|
| |
|
| |
|
|
| Maynard, Leigh J.; Stoeppel, Kelly M.. |
| Thoroughbred broodmares are the foundation of a successful racing operation. This study estimated the impact of breeding, racing, and market characteristics on broodmare auction prices. Data represent 604 in-foal broodmares sold in Keeneland’s 2005 sale. Prices were highly responsive to the sire’s stud fee, the broodmare’s age, and progeny performance in graded stakes races, with pronounced day-of-sale effects. The stud fee marginal value was substantially lower than one break-even estimate, suggesting possible disincentives for investment in stallion services. Out-of-sample forecasts were far superior to naïve forecasts but were not accurate enough to use in isolation from other decision aids. |
| Tipo: Journal Article |
Palavras-chave: Broodmare; Forecasting; Hedonic price analysis; Thoroughbred; Agribusiness; Livestock Production/Industries. |
| Ano: 2007 |
URL: http://purl.umn.edu/62295 |
| |
|
|
| Bamba, Ibrahim; Maynard, Leigh J.. |
| The effectiveness of the Class III Milk futures market is analyzed in terms of the reduction in Value-at-Risk (VaR) for milk producers located in four regions: Wisconsin, Northeast, Florida and California. Constant hedge ratios are estimated using Myers and Thompson's (1989) generalized conditional hedge ratio technique, and time-varying hedge ratios are estimated using an exponentially weighted moving average method. After defining milk price risk as the deviation of the actual milk price from its expected value, the effectiveness of uniform hedging strategies in the Class III milk futures market is assessed using three popular methods for VaR calculations: the parametric method, the historical method, and the Monte Carlo simulation method. The results... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/19028 |
| |
|
| |
|
| |
|
| |
|
|
| Maynard, Leigh J.; Harper, Jayson K.; Hoffman, Lynn D.. |
| Stochastic dominance analysis of five crop rotations using twenty-one years of experimental yield data returned results consistent with Pennsylvania cropping practices. The analysis incorporated yield risk, output price risk, and rotational yield effects. A rotation of two years corn and three years alfalfa hay dominated for approximately risk neutral and risk averse preferences, as did participation in government programs under the 1990 Farm Bill. Crop rotation selection appeared to impact net revenues more than the decision to participate in government programs. |
| Tipo: Journal Article |
Palavras-chave: Crop Production/Industries; Risk and Uncertainty. |
| Ano: 1997 |
URL: http://purl.umn.edu/31363 |
| |
|
|
| Narayanan, V. Venkat; Maynard, Leigh J.. |
| In areas characterized by wind erosion and shifting sand dunes, shelterbelts can increase crop yields. Groundnut yields in southern India increased with the introduction and maturation of shelterbelts. Decomposition analysis attributed most of the yield increases to the shelterbelts themselves, with a small portion attributed to input use changes. While shelterbelt cost data are scarce, the estimated value of inputs saved due to shelterbelts suggested a net benefit stream that is initially negative but increasing into the indefinite future. Public investments in shelterbelts may be the most effective means of preventing land degradation. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Crop Production/Industries. |
| Ano: 2002 |
URL: http://purl.umn.edu/19783 |
| |
|
| |
|
|
| Carter, Joy; Maynard, Leigh J.; Dillon, Carl R.. |
| One supplier of broilers without giblets (WOGs) offers customers a choice between paying Urner Barry's WOG quote or a formula price based on futures prices. From a buyer's perspective, the formula price is second-degree stochastic dominant, thus acting a marketing inducement. The formula price allows the seller to set almost perfect cross-hedges of WOGs with corn and soymeal. Stochastic dominance results suggested that the seller's dominant strategy would shift from the unhedged Urner Barry quote to the unhedged formula price as risk aversion increased. The hedged formula price was prominent in optimal portfolios of pricing strategies. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis; Livestock Production/Industries; Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/21765 |
| |
|
| |
|
| |
|
|
| Maynard, Leigh J.. |
| Formula pricing of eggs is typically based on quotations issued by Urner Barry Publications, and egg producers worry that the quotes are systematically lower than equilibrium levels. Egg Clearinghouse, Inc. (ECI) provides a public forum for cash trading, intended to facilitate price discovery. Evidence from 1994-95 does not suggest that Urner Barry understands producer level prices on average, Granger causality tests indicate a feedback relationship between the Urner Barry quotes and ECI prices, with ECI leading during price upswings. Lead times appear to have fallen since the late 1970s and early 1980s, confirming earlier predictions regarding market efficiency. |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 1997 |
URL: http://purl.umn.edu/31353 |
| |
|
|
| Maynard, Leigh J.. |
| Irreversible demand is relevant to pricing strategy and demand modeling with weekly data. Competing explanations include loss aversion and stockpiling. Irreversible models for U.S. cheese and table spreads suggest that stockpiling dominates loss aversion. Price smoothing may be an inappropriate strategy in this case. Reversible demand models applied to weekly data may overestimate own-price elasticities. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2000 |
URL: http://purl.umn.edu/21876 |
| |
| Registros recuperados: 38 | |
|
|
|
