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| McBryde, Gary L.. |
| Binomial and multinomial logit analysis is applied to data collected from questionnaires to measure strategic intent in the food marketing industry. Questions were framed based on data from the U.S. Department of Commerce's "County Business Patterns" reports and from best-practice studies. Question topics were placed into a competitive strategy framework following the 1998 work of Porter. Results indicate a strategic focus on outbound logistics and market pricing at the direct value level. Indirect activities focus on human capacity and firm infrastructure, particularly expanding internationally. Firms are adopting information technologies as a competitive strategy, and are doing so as part of a combined strategy to develop human assets. |
| Tipo: Journal Article |
Palavras-chave: Food marketing; Industrial organization; Information technology; Strategy; Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/14658 |
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| McBryde, Gary L.. |
| The Japanese food distribution network is more complex than other developed nations. This not only makes retail food prices more expensive but can make market entry for foreign companies difficult. In part demographic, cultural, economic, and institutional factors have led to the development of the existing system, and are playing a role in its change. U.S. businesses are not passive in the outcome of the future system. Japan relies heavily on food imports yet demands a high quality and stable source of supplies. Businesses that meet that demand will be an effective part of the future distribution system. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1996 |
URL: http://purl.umn.edu/27785 |
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