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| McFadden, Brandon R.; Lusk, Jayson L.; Crespi, John M.; Cherry, J. Bradley C.; Martin, Laura E.; Bruce, Amanda S.. |
| Understanding how consumers respond to information about animal production systems is important both for animal activist groups and for agricultural producers alike. This is particularly true as information conveyed over platforms such as YouTube both decrease the cost of communication and increase the speed at which interested parties can communicate with the public. The emerging field of neuroeconomics, which integrates the findings of economics, psychology, and neuroscience, can provide unique insights into consumer responses. The purpose of this research is to enhance understanding of consumers’ perceptions of farm animal welfare by capitalizing on recent developments in economics and neuroscience. |
| Tipo: Presentation |
Palavras-chave: Animal Welfare; Video Information; Neuroeconomics; Institutional and Behavioral Economics; Marketing. |
| Ano: 2012 |
URL: http://purl.umn.edu/124048 |
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| McFadden, Brandon R.; Lusk, Jayson L.; Crespi, John M.; Cherry, J. Bradley C.; Martin, Laura E.; Bruce, Amanda S.. |
| With new food technologies such as cloning or added artificial growth hormones, consumers face complex and conflicting information related to the quality, safety, nutrition, and ethical outcomes associated with food choices. Economics has partially addressed the challenge of predicting people’s choices and willingness-to-pay for new food technologies by using experimental methods, but thus far has offered little to explain why choices are made. The emerging field of neuroeconomics, which integrates the findings of economics, psychology, and neuroscience, can provide unique insights into consumer preferences. The purpose of this research is to enhance understanding of consumers’ preferences for new food technologies by capitalizing on recent developments... |
| Tipo: Presentation |
Palavras-chave: Controversial Food Technology; Animal Cloning; Artificial Growth Hormones; Neuroeconomics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2012 |
URL: http://purl.umn.edu/124071 |
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