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| Durham, Catherine A.; McFetridge, Marc V.; Johnson, Aaron J.. |
| This research examines how fluctuations in quality affect consumer expenditures for fresh fruit at the retail level. This paper examines how consumers' purchasing behaviors react to changes in fresh fruit quality by quantifying quality characteristics based on weekly observations. A four-point scale was created and used to quantify four different quality characteristics: bruising, markings, brilliance, and maturity. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and oranges. Seventy-nine weeks of data on weekly store sales were collected from two grocery stores in the Portland, Oregon metropolitan area. Results from the... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2005 |
URL: http://purl.umn.edu/26736 |
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| McFetridge, Marc V.; Durham, Catherine A.; Johnson, Aaron J.. |
| This research examines how consumer purchasing responds to changes in advertised feature sizes and placements within weekly in-store fliers. The weekly-featured advertisements were measured in square inches and the different advertisement placements within the weekly flier included front, back, or within pages. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, Granny Smith apples, other sweet apples, other tart apples, pears, bananas, oranges, and grapes. One hundred thirty-five weeks of data on weekly store sales were collected from two grocery stores in the Portland, Oregon metropolitan area. Results from the advertised feature fliers and placement measures indicate the... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/8562 |
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| McFetridge, Marc V.; Johnson, Aaron J.; Durham, Catherine A.. |
| Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools and strategies used to collect weekly data in a retail environment and makes some suggestions for future researchers so that they may avoid similar problems that occurred during the data collection and entry process. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2005 |
URL: http://purl.umn.edu/26723 |
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| Durham, Catherine A.; Johnson, Aaron J.; McFetridge, Marc V.. |
| Produce departments are important to the profitability and competitiveness of grocery stores. Understanding how variables beyond price and seasonality impact the demand and ultimately sales for produce is vital. This study finds display size and the use of multiple displays to be the most powerful tools (after price) that produce managers have available to them, but only with the right products. Also, point-of-purchase signage is found to have limited impact. These findings are based on the estimation of a demand system of fruits with prices, advertising size and location, display size (including multiple displays), and product origin among the explanatory variables. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 2007 |
URL: http://purl.umn.edu/43494 |
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| Johnson, Aaron J.; McFetridge, Marc V.; Durham, Catherine A.. |
| This study examines how marketing strategies of produce managers affect consumer expenditures for fresh fruit. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and oranges. Seventy-nine weeks of data on weekly store sales were collected from two grocery stores in the Portland, Oregon metropolitan area. The objective of this paper is to discuss those variables that were examined but found to be insignificant in the demand model. Those variables include displays, traffic flow, in-store specials, Food Alliance labeling and signage, lagged prices and advertisements, damage-quality measure, incorrect use of inserts and... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2005 |
URL: http://purl.umn.edu/26762 |
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