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| McKinnell, Cathy S.; Kahl, Kandice H.; Curtis, Charles E., Jr.. |
| Risk-efficient portfolios from a subset of marketing strategies were identified using Target-MOTAD. Portfolios were generated for Illinois, Arkansas, and South Carolina to determine whether regional price and yield characteristics affected the optimal marketing strategy selection during 1972-1985. The results support previous conclusions that the risk borne when following a combination of marketing strategies was less than the risk of any single marketing strategy examined. The results also show that the marketing strategies representing efficient risk-return combinations for a producer in one region were different from the efficient risk-return combinations for a producer in another region. Therefore, generic marketing advice would have produced results... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1990 |
URL: http://purl.umn.edu/29909 |
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